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The Marketer Podcast #41 All things marketing with Carma Levene & Clayton Smith Big Hits Grill The Marketer - Kate Kirwin Review - read the wrap  Olympics putting up mega audience numbers compared to Tokyo Adam Ferrier says some Olympics Branded Ads are too vague US numbers - link he‮…

Ep 40 - Hawk Tuah Girl, Katy Perry & Adobe Big Hits Adobe says it won’t use users data to train AI - https://www.theverge.com/2024/6/10/24175416/adobe-overhauls-terms-of-service-update-firefly 44% of digital advertising spend is wasted according a tool by Next&CO -   https://www.med‮…

Holy heck we're back for a massive 2024 of podcasts, more episodes this year than ever. Big Hits Calvin Klein  https://www.theguardian.com/commentisfree/2024/jan/09/jeremy-allen-white-looks-great-in-the-calvin-klein-ads-and-thats-a-lesson-for-us-all https://www.abc.net.au/news/2024-01-12/cal‮…

The Marketer Podcast #38 We’re back! Catch Up - how ya goin We both spoke at the recent AGDA event - 72 dpi Carma presented on Designing Ads for Paid Campaigns Clay discussed Conversion Rate Optimisation on Landing Pages Big Hits Spotify Wrapped https://www.theguardian.com/music/2023/‮…

Big Hits Elon buys Twitter, titles himself “Chief Twit” - fires everyone. And it’s going great: https://www.bandt.com.au/n-word-usage-has-jumped-by-500-since-elon-musk-bought-twitter/ https://www.forbes.com/sites/alanohnsman/2022/10/28/gm-ford-say-they-arent-running-twitter-ads-as-they-asses‮…

Big Hits 1. Netball Sponsorship debacle https://www.abc.net.au/news/2022-10-24/netball-australia-hancock-prospecting-explainer/101569486 2. BOM Rebrand https://www.pedestrian.tv/news/bureau-of-meteorology-rebrand-cost/ 3. Ruby The Roo https://youtu.be/P3PdfWVk7h8 Album Cuts 20 Years ‮…

Big Hits Meta’s Metaverse Struggles Continue https://www.afr.com/technology/zuckerberg-s-metaverse-looks-like-a-colossal-fail-20221017-p5bqaj https://mashable.com/article/horizon-worlds-is-underwhelming Meta wanted 500,000 monthly active users on Horizon Worlds by the end of 2022 — about a yea‮…

Carma and I review a most excellent AMI WA Summit recently held at Crown Perth.  The topic of the day was Data, a massive focus for all marketers and businesses. Awesome work to Carma and her fellow AMI WA Committee members for putting on an packed day of informative and important  ‮…

Toast the Marketer last week! Big Hits Brand Spam - Brand’s posting about the queen Queen Cringe https://www.pedestrian.tv/news/cursed-corporate-queen-memorials/ Social Media Tributes - https://mumbrella.com.au/social-media-tributes-brands-beware-756446 More news re: Netflix New Ad Suppor‮…