על אודות פודקאסט זה 🔗
Embracing the future of retail, while living in the moment. Leaning into trends and advancements in retail so brands see a clearer path to success with an omni-channel approach. Sharing hope about the future.
מנחים:
תדירות עדכון:
biweekly
אורך אודיו ממוצע:
42 minutes
ראיונות אורחים
יש ספונסרים
אנגלית
ארצות הברית
101 פרקים
מאז 6 בספטמבר 2021
episodic
תוכן מפורש
הפרק החדש ביותר 🔗
Relationships are hard, right?
Right.
Being genuinely interested in another person, not focusing on yourself, takes you realizing you aren't the center of the universe.
It's true but we don't always see it that way.
And as humans have become more tech enabled, we've also become more isolated.
…
פרקים קודמים 🔗
For all the doom and gloom in the world surrounding GenAI, there are glimmers of hope.
Ritu Java, CEO of PPC Ninja, is one of those glimmers.
She joins us on this episode of The Longer Game to talk about how she's leveraging GenAI and creating superpowered teams, not replacing people.
Amazon …
As content marketing has grown, so has the volume of content being produced. Consumers are overwhelmed with content across platforms from all the brands that are vying for their attention.
The question now is how do you stand out?
How do brands actually reach their customers?
Tim Bradley, Co-…
Pressure in the CPG world to raise capital, spend capital, and grow quickly is real.
Capital expenditure is a necessity with the push to get into more retailers, advertise, scale up production, build the right team, and the list goes on and on.
What if there were a different way?
What if you …
Brands have a lot of options to choose from when it comes to channels. And the whole thing can be a bit confusing.
One of the biggest mistakes you can make, however, is not casting a wide enough net.
Raj Shah, VP of Sales at Obvi, chops it up with us on this episode of The Longer Game to talk ab…
What makes a brand great?
Is their logo?
Their slogans?
Maybe, just maybe, it goes way deeper than that.
Good brands sell products. But good is the enemy of great. Great brands know their Why. Great brands have great products. They have great customer service. They obsess over achieving their…
Food & Beverage brands often start a business with a very personal why: a family member got cancer and needed healthier food, the founder went through a health crisis of their own, allergies led to creating a new formulation of a popular product.
As your business grows, however, the demands c…
Is retail dead? It appears that way but considering 80% of sales still happen in retail stores, what gives?
Ecommerce and marketplaces like Amazon have provided an amazing convenience factor, changing how consumers shop. This has taken business from brick & mortar retailers but not without a …
Humans have a tendency to shy away from failure, and for good reason.
It hurts. It could cost us our jobs.
But what if on the other side of that failure lived an innovation that drove amazing change?
Maybe we'd think about failure differently. We think so.
R.J. Talyor, CEO & Founder of …
Being a Founder is hard. There are an endless barrage of obstacles facing you at any given moment. Doing that with a Co-Founder, well that often feels harder because now you've got two people who need to make the decisions: two people who aren't always on the same page.
What if we told you there …
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