על אודות פודקאסט זה 🔗
Manufacturers like you want to enter new markets, create lasting partnerships with dealers, and earn lifetime customers.
You want to move inventory.
Taking learnings from our 15+ years serving leaders in the outdoor recreation and commercial vehicle segments, we've created The Inventory —an educational podcast focused on how to win in your distribution model and bridge the gap between manufacturer and dealer.
From dealer programs to product portfolio, we'll cover topics that are relevant to helping you grow market share and ultimately move more units.
You want to move inventory.
Taking learnings from our 15+ years serving leaders in the outdoor recreation and commercial vehicle segments, we've created The Inventory —an educational podcast focused on how to win in your distribution model and bridge the gap between manufacturer and dealer.
From dealer programs to product portfolio, we'll cover topics that are relevant to helping you grow market share and ultimately move more units.
מנחים:
תדירות עדכון:
every 38 days
אורך אודיו ממוצע:
17 minutes
ראיונות אורחים
יש ספונסרים
אנגלית
ארצות הברית
16 פרקים
מאז 17 בספטמבר 2024
episodic
הפרק החדש ביותר 🔗
Dealer co-op funds are meant to help local partners grow. So why do so many dollars go unused or get spent at the deadline on low-impact purchases?
In this episode, Brian Cole sits down with Steven Hileman, Vice President of Client Solutions at Element Three, to unpack why dealer co-op programs un…
פרקים קודמים 🔗
Building an ABM target list can look like a marketing task. But if the business cannot pursue or serve the accounts on that list, more leads will not create more revenue.
In this episode, John Gough sits down with Dusty Howe, Director, Marketing Strategy at Element Three, to break down how manufac…
A product that isn’t selling might not have a product problem.
In this episode of The Inventory, Reid Morris is joined by Brian Cole, Marketing Strategy and Operations Leader, and Theresa Goodall, Creative Director at Element Three, to talk about how brands can determine whether a struggling produ…
You’re not just launching against your competitors, you’re launching against yourself.
In this final episode of The Inventory, Reid Morris is joined again by Brian Cole from Element Three and Scott Smith from Trader Interactive to talk about one of the most overlooked challenges of product launch:…
The launch is only the beginning, especially when your buyer is 18 months out.
In the third episode of The Inventory with Trader Interactive, Reid Morris continues the conversation with Brian Cole of Element Three and Scott Smith of Trader Interactive to dig into how OEMs can better match their ma…
The reveal isn’t the finish line. In many ways, it’s just the start.
In this second episode of The Inventory with Trader Interactive, Reid Morris returns with Brian Cole from Element Three and Scott Smith from Trader Interactive to unpack one of the most overlooked (and underestimated) problems in…
Product launches in the B2B2X space are notoriously challenging. They're complex, unpredictable, and often miss their targets. So, how do you actually get them right
In this episode, Reid Morris talks with Scott Smith, VP of OEM and Strategic Initiatives at Trader Interactive, and Brian Cole, Stra…
For OEMs selling through independent dealers, brand control isn’t as simple as direct-to-consumer businesses. The challenge? Ensuring brand consistency while navigating a fragmented sales network.
In this episode, Joe Mills talks with Danielle Falconer, Senior Vice President at Element Three, abou…
Distributing leads effectively can be a real challenge.
How do OEMs ensure quality leads reach the right dealers at the right time, while also maintaining a positive customer experience?In this episode, Joe Mills talks with Dustin Clark, VP of Digital at Element Three, about the complexities of l…
Launching a new product in a crowded market? For OEMs and dealers, success hinges on more than just the product itself.
In this episode, Joe Mills speaks with Brian Cole, Director of Marketing Strategy at Element Three, about how marketing can become the backbone of product sales and distribution…
הצהרה: הפודקאסט והגרפיקה המוטבעים בדף זה הם מ-Element Three, שהוא רכושו של בעליו ואינו קשור או מאושר על ידי Listen Notes, Inc.
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