על אודות פודקאסט זה 🔗
The #1 resource for B2B marketing professionals. Each week, hosts Dave Gerhardt and Dasha Shakov sit down with B2B marketers to break down everything from strategy and leadership to the channels and tactics that drive growth, plus what it takes to build a career in marketing. You'll find real ideas you can put to work right away, and the gut check and inspiration to keep getting better at your job.
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מנחים:
תדירות עדכון:
every 2 days
אורך אודיו ממוצע:
44 minutes
ראיונות אורחים
יש ספונסרים
אנגלית
ארצות הברית
419 פרקים
מאז 12 בדצמבר 2021
episodic
AUDIENCE OF THIS PODCAST 🔗
~76.56% of listeners are from United States.
🇺🇸
US
76.56%
🇬🇧
GB
5.62%
🇪🇪
EE
4.75%
🇵🇭
PH
3.87%
🇮🇳
IN
1.37%
🇧🇬
BG
1.12%
🇨🇦
CA
0.68%
🇳🇬
NG
0.62%
🇽🇰
XK
0.62%
🇺🇦
UA
0.56%
🇸🇬
SG
0.43%
🇫🇮
FI
0.43%
🇹🇭
TH
0.37%
🇵🇹
PT
0.25%
🇩🇪
DE
0.25%
🇩🇰
DK
0.25%
🇦🇺
AU
0.25%
🇳🇱
NL
0.25%
🇦🇹
AT
0.18%
🇿🇦
ZA
0.18%
🇸🇪
SE
0.18%
🇮🇱
IL
0.12%
🇧🇪
BE
0.12%
🇲🇾
MY
0.12%
🇦🇷
AR
0.12%
Others
0.73%
* Data source: directly measured on Listen Notes. בזמן אמת
הפרק החדש ביותר 🔗
#408 | Dasha talks with Logan Lyles, founder of webinar-as-a-service agency DemandShift, and winner of the Exit Five Live webinar about webinars for this very play! They break down the five mistakes that keep B2B webinars from driving pipeline. Logan shares why emailing only your own list caps you…
פרקים קודמים 🔗
407 | Original air date: Jun 20, 2023. Devin Reed is the Founder @ The Reeder, previously Director of Content at Clari and Head of Content Strategy at Gong. Dave and Devin talk about his role at Clari and what the content team did. They discuss Gong's early content strategy, how to make long form …
406 | In this mailbag “Ask Dave Anything” episode, he gets into your most burning B2B marketing questions, concerns and challenges. There's no playbook for B2B marketing, but you can lean on the pros (like Dave) for advice when you're stuck. He shares his take on prioritizing brand or demand, then…
#405 | Dasha sits down with Casey Patterson, who runs North American ABM at Snowflake, to talk about what ABM looks like as AI reshapes it - live from Drive. Casey explains why the next era of ABM moves past the account to the individual, how her team goes from an account’s intent spike to a perso…
#404 | Dave chats with Hillary Carpio, VP of Growth Marketing at Snowflake, about account-based marketing. Hillary runs a 20 person team focused on ABM at Snowflake today.
They discuss why Snowflake has been an "account-based organization", ABM vs. Demand Generation, how to measure ABM, what an ef…
#403 | We asked six B2B marketers a simple question: what’s the most creative way you’re using AI in your process right now? What tools you reach for, which prompts you run, and where you refuse to relinquish control to AI.
Each marketer shared their best creative AI workflow, from start to finis…
#402 | Dasha interviews Colin Kendall, CMO at SC&H, live at Drive. They discuss how a brand that isn't a household name can build a brand and pipeline. Colin attributes the success to events - his team turned them into a measurable revenue channel by going beyond the sponsor booth. They focus …
#400 | Lashay Lewis helps B2B SaaS companies create profit-driven content strategies. We talk about why a B2B content strategy should be built from the bottom of the funnel up, why she interviews sales teams to understand "life before using the product" and why she interviews customer success team…
#399 | Dave sits down with R. Ethan Braden, Chief Marketing and Communications Officer at Texas A&M University, to talk about big brand swings he took with NASCAR, Fast Company and SXSW to insert the university into the national conversation and change the perception of a 150-year-old brand. E…
OK maybe it's not so secret, but it makes for a more clickable headline.
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