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Scott Ohsman of Always Off Brand and I recorded our Slightly Off Commerce collaboration at Shoptoberfest in Nashville, and Ethan Giffin waited about four hours for his turn at the table. He runs The B2B eCommerce Agency, formerly Groove Commerce, and the rebrand describes a change that happened to the business before it happened to the name.
We cover how the agency got pulled into manufacturing and distribution, the complicated situations behind his book Closing the Digital Revenue Gap, why the buyer entering the workforce now expects Amazon, Uber and Starbucks in a pocket, what he calls the five-legged stool of alignment between sales, marketing, IT, operations and finance, and why he likes Shopware for complex catalogs.
The B2B eCommerce Agency is at b2becommerceagency.com, and a free copy of Closing the Digital Revenue Gap is at b2becombook.com.
The B2B Commerce Trends and Opportunities Report, written and researched by Content Cucumber and presented by Shopware, is free at contentcucumber.com.
