על אודות פודקאסט זה 🔗
MAD Conversations is Ghana’s Marketing Leadership Podcast focused on brand strategy, campaign execution, and marketing leadership.
We are building an archive of marketing excellence in Ghana and across Africa.
New episodes weekly.
Subscribe to stay ahead in marketing.
תדירות עדכון:
weekly
אורך אודיו ממוצע:
53 minutes
ראיונות אורחים
אנגלית
ארצות הברית
22 פרקים
מאז 3 במרץ 2026
episodic
הפרק החדש ביותר 🔗
What if the most important thing you build in your career isn’t a campaign, a brand, or even a successful career; but who you become while building them?
In Episode 10 of The Making, Abeiku explores the final chapter of The Rules of the Marketing Communications Executive by Prof. Robert Ebo Hinson…
פרקים קודמים 🔗
Trust is the one thing every brand, agency, and marketing leader depends on. Lose it, and even the best strategy can fall apart.
In Episode 9 of The Making, Abeiku explores Professional Relationships & Crisis Communication from Part Ten of Rules for the Marketing Communications Executive by Pr…
Every marketer wants a seat at the executive table but very few speak the language that gets them there.
In Episode 8 of The Making, Abeiku breaks down Campaign Performance Measurement & Analytics from Part Nine of Rules for the Marketing Communications Executive by Prof. Robert Ebo Hinson &am…
In Episode 7 of The Making, Abeiku explores one of the most overlooked ideas in marketing strategy: visibility doesn't automatically create credibility.Drawing lessons from Part Eight of Rules for the Marketing Communications Executive by Prof. Robert Ebo Hinson & Joel Nettey, this episod…
You can have the sharpest strategy in the room and still put out beautifully executed irrelevance.
In Episode 6 of The Making, Abeiku takes on Part Seven of Rules for the Marketing Communications Executive by Prof. Robert Ebo Hinson & Joel Nettey: Creative Development and Content Systems, cove…
Tecno ran the same phone twice. One campaign got five entries. The other got 200 million impressions.
In Episode 5 of The Making, Abeiku takes on Part Six of Rules for the Marketing Communication Executive by Prof. Robert Ebo Hinson & Joel Nettey: Integrated Marketing Communications Strategy.
…
You can change your logo, your name, your colours, and still keep every reason people stopped buying from you.
In Episode 4 of The Making, Abeiku takes on Part Five of Rules for the Marketing Communication Executive by Prof. Robert Ebo Hinson & Joel Nettey: Branding Strategy, Positioning and I…
The data said the campaign succeeded. The behaviour says otherwise. So what was the campaign actually testing?
In Episode 3 of The Making, Abeiku takes on Part Four of Rules for the Marketing Communication Executive by Prof. Robert Ebo Hinson & Joel Nettey: Consumer Insight Development and Dat…
The consumer in your brief is not a real person. They are a clean funnel on a slide. Awareness, consideration, preference, purchase. But that is not how anyone in Accra actually buys anything.In Episode 2 of The Making, Abeiku takes on Parts Two and Three of Rules for the Marketing Communication E…
How do you make work that doesn't just sell, but stays?That was the question. This is where we start finding the answer.In this episode, I sat with a book written by two people who have spent decades inside the African marketing industry, not studying it from the outside, but building it. Pro…
הצהרה: הפודקאסט והגרפיקה המוטבעים בדף זה הם מ-The Adverbe, שהוא רכושו של בעליו ואינו קשור או מאושר על ידי Listen Notes, Inc.
מנוע חיפוש PODCAST
אתה יכול להשתמש באתר שלנו כדי לחפש3,822,241פודקאסטים ופודקאסטים195,487,210לפי אנשים, מקומות או נושאים.
If I have seen further than others, it is by listening to podcasts and standing upon the shoulders of
giants.
‐ Isaac "Llamacorn" Newton
בקש/י פודקאסט זה
Why to claim podcasts?
If you are a podcaster, the best way to manage your podcasts on Listen Notes is by claiming your Listen Notes
podcast pages.
It is a great, free way to engage the podcast community and increase the visibility of your podcasts.
After claiming your Listen Notes podcast pages, you will be able to:
✓
Manually refresh the RSS feed to sync up
✓
Get a verified badge (
✓
) alongside with your podcast name on Listen Notes
✓
Post מודעות מסווגות for sponsorship,
guests, co-hosts,
cross-promotion...
✓
Respond to listener comments on Listen Notes
✓
Use speech-to-text techniques to transcribe your show and
edit transcripts
✓
Improve the presence of your podcasts, e.g., self-service
ריאיון עם פודקאסטר...
✓
If you share your Listen Notes page and at-mention @ListenNotes
on X (formerly Twitter),
חשבון ה־X הרשמי שלנו (לשעבר Twitter) will retweet to promote
your show to our followers.
Coming soon:
◯ Self-service promotion on Listen Notes
◯ Track your podcast stats on Listen
Notes, e.g., listens, page
views...
◯ Manage episodes
