Launchmetrics

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This episode features a conversation with Launchmetrics' Managing Director of Asia Pacific, Kim Leitzes who discusses the challenges that brands face when entering the Chinese Market. Leitzes founded PARKLU, the leading Chinese KOL analytics platform (based in Shanghai) that was acquired by Launch‮…

In this episode of The Strategy Side, we speak with Chief Marketing Officer at Launchmetrics, Alison Bringé on how brands can take the right steps in 2021 to readjust their strategies and stay ahead of the competition.

In this episode of #TheStrategySide you will learn: - How brands and agencies can demonstrate PR ROI in order to showcase their contributions. - Different ways in which to diversify and tailor PR reports to differentiated audiences, from C-levels to direct communications and departments. - The im‮…

The Swedish fashion industry is pushing for a digital and sustainable future. Briefly paused last year and back onto the fashion week calendar in 2020, Stockholm Fashion Week held its first online show at the end of August, just days before the official fashion month kicked off. This time, the com‮…

We connected with Stephan Rabimov to better understand the current and future dynamics informing the industry today. Rabimov is a seasoned public relations and fashion media professional with experience as a contributing editor at Forbes, L’Officiel, The Huffington Post, and dozens of other public‮…

Events have been a great tool for the fashion, luxury, and beauty industry always in order to present and launch campaigns. Brands must rethink how they can continue to meet business goals and implement inspirational brand experiences for professional audiences, as well as the end consumer, in tod‮…

Influencer Marketing Manager at Launchmetrics, Gill Ryder, talks us through how to effectively measure your influencer marketing campaigns as a fashion, luxury or beauty brand.

In this episode of #TheStrategySide, we speak with Chief Customer Officer at Launchmetrics, Tatiana Ferreira about the importance of digitizing fashion, luxury and beauty collections in a new industry climate.

This episode of #FashionTalks by Launchmetrics dives deeper into the status quo of the German fashion industry, dealing with the Covid-19 lockdown, and initiatives to support local designers. Join us as we talk to CEO of Fashion Council Germany, Scott Lipinski.