על אודות פודקאסט זה 🔗
Expert insights on how to unlock global understanding and grow the value of ideas, data and content.
מנחים:
תדירות עדכון:
every 17 days
אורך אודיו ממוצע:
27 minutes
ראיונות אורחים
אנגלית
ארצות הברית
178 פרקים
מאז 11 במאי 2016
episodic
AUDIENCE OF THIS PODCAST 🔗
~56.27% of listeners are from Turkey.
🇹🇷
TR
56.27%
🇺🇸
US
30.03%
🇽🇰
XK
1.90%
🇸🇪
SE
1.52%
🇹🇼
TW
1.52%
🇫🇷
FR
1.14%
🇬🇧
GB
1.14%
🇵🇭
PH
1.14%
🇩🇪
DE
0.76%
🇮🇳
IN
0.76%
🇪🇸
ES
0.76%
🇦🇺
AU
0.76%
🇮🇱
IL
0.38%
🇿🇦
ZA
0.38%
🇩🇰
DK
0.38%
🇬🇷
GR
0.38%
🇸🇮
SI
0.38%
🇺🇦
UA
0.38%
Others
0.02%
* Data source: directly measured on Listen Notes. בזמן אמת
הפרק החדש ביותר 🔗
A direct translation can be accurate and still creatively dead.
Stu Davison, Creative Director at RWS, joins the Cultural Intelligence Podcast to show us what happens to a big creative idea when it has to cross a border, and why the adapted version doesn't always have to be identical to the origi…
פרקים קודמים 🔗
For years, the localization industry has told a story about speed, cost and quality. But as AI transforms how content is created and translated, that narrative and those metrics alone are no longer enough to define the value of language expertise.
In our latest Cultural Intelligence Podcast episo…
In IP, getting the language wrong isn't a quality issue but a legal one.
James Lacey, CEO of Protect at RWS, joins our latest Cultural Intelligence Podcast episode to talk about something that rarely makes it into conversations about IP strategy: context.
Not just the legal context of a jurisdic…
Building a story that lands in one market is hard enough. Getting it to work everywhere, simultaneously, is where most global launches fall apart.
Erin Roesch, Global Product Marketing Manager, joins the Cultural Intelligence Podcast to talk about what it takes to go global and why the biggest mi…
AI has handed marketers speed and scale they've never had before. But is this really a differentiator when everyone has access to the same models?
Emma Fisher, VP of Marketing at RWS, and Sal Mohammed, Head of Answer Engine Optimization (AEO) at LangSync and former Googler, join our latest Cultur…
In this Globally Speaking episode, we sit down with Anne Lepere and Francesca Filanti, Senior Managers in Testing at RWS, to explore what it really takes to make global products feel native, no matter where in the world they're used.
Key topics covered:
* Why localization testing is so much more…
"Some brands are really proud - they have thousands and thousands of pages in hundreds of languages. But nobody reads them. Gone are the days when you were translating for the sake of it.”
Ben Faes, CEO of RWS, joins the Cultural Intelligence Podcast for a conversation on what’s reshaping global …
How do you introduce AI into one of the world’s most regulated industries?
Dan Herron, Global VP of Digital Health at RWS, joins the Cultural Intelligence Podcast to discuss how life sciences teams can responsibly apply AI in clinical operations, COAs, and linguistic validation:
* Why life scien…
In this Globally Speaking episode, we sit down with Lisa Riemers and Matisse Hamel-Nelis, authors of "Accessible Communications", to explore how to move beyond checkbox compliance and build communication that genuinely works for all.
Key topics covered:
* Why accessibility shouldn’t be just a le…
When AI POCs shine in isolation… but struggle at enterprise scale.
Host Marine Esquenet welcomes Matt Hardy to explore why AI prototypes dazzle in demos yet struggle in production, and how cultural intelligence can bridge that gap.
Matt unpacks real challenges:
* Why AI POCs look flawless alone…
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