על אודות פודקאסט זה 🔗
Hosted by Lucy Mowatt, Content Conversations is your go-to resource for navigating the dynamic landscape of content marketing. From copywriting to strategy, editing to email marketing, social media to career insights, we cover it all with an unwavering commitment to helping you achieve marketing excellence.
- Expert interviews
- Practical tips
- Inspiration
- Career insights
Don't miss out on the latest trends, strategies and industry innovations. Subscribe now and embark on a journey to transform your marketing game with Content Conversations!
- Expert interviews
- Practical tips
- Inspiration
- Career insights
Don't miss out on the latest trends, strategies and industry innovations. Subscribe now and embark on a journey to transform your marketing game with Content Conversations!
מנחים:
תדירות עדכון:
every 55 days
אורך אודיו ממוצע:
30 minutes
ראיונות אורחים
אנגלית
ארצות הברית
27 פרקים
מאז 1 בינואר 2020
episodic
הפרק החדש ביותר 🔗
In this episode of Content Conversations, James and Lucy unpack the latest digital marketing forecasts and what they mean for the industry.
With ad spend slowing, strategy being sidelined, and AI on the rise, they explore why so much marketing feels reactive – and what needs to change.
Topics in…
פרקים קודמים 🔗
What happens when ChatGPT goes down?
In this episode, Lucy Mowatt and James Gill explore AI reliance, alternative tools like Gemini and Perplexity, shifting podcast trends, and a new advertising push toward real-life experiences. Plus: Meta’s AI ad platform.
What happens when a £25k salary comes with a marketing job description demanding content creation, video editing, graphic design, analytics, and more?
In this episode, Lucy Mowatt and James Gill dive into the growing disconnect between marketing job expectations and reality.
They explore how unde…
Is sloppy copy costing brands more than they realise?Lucy Mowatt and James Gill kick off the new season with an unfiltered chat about dodgy grammar, the rise of AI content, and why attention to detail still matters. It’s punchy, opinionated – and just the beginning.
🎧 Hit play and join the convers…
In this episode, Lucy Mowatt speaks to freelance writer and digital PR specialist Sabrina Cooper about writing technical content.
Why jargon can put potential customers off
The importance of asking questions
Who creates technical content well.
Listen now!
Welcome to season 3 episode 5 of the Content Conversations podcast.
In this episode, Lucy Mowatt speaks to Jordan Domin-Goddard, a social media expert and founder of Curlyworm Creative.
During their chat, they delve into how writing for social media differs from other types of writing, and why c…
In this episode, Lucy Mowatt speaks to former journalist and content marketing specialist James Gill about the role of storytelling in marketing.
During the conversation, they explore what storytelling is, the elements of a great story and how brands can utilise it to great effect.
Connect wit…
In this episode, Lucy Mowatt speaks to former journalist and editor David Powles about the news.
They cover:
What is the news?
What journalists are looking for
Common mistakes when pitching stories
The importance of human connection
And more!
Unfortunately, due to a technical glitch…
In this episode, Method Marketing's Lucy Mowatt speaks to insurance copywriter and blogger Catherine France about blogging for B2B marketing purposes.
During the episode, they discuss:
The benefits of business blogging
The challenges of developing content ideas
Avoiding jargon
Getting…
In this episode, Lucy Mowatt speaks to colleague Claire Price about the importance of accuracy in your writing.
From fact-checking to spelling, punctuation and grammar, they discuss how poor copy can affect your marketing and your brand before discussing some of the practical aspects of getting i…
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‐ Benjamin "Llamacorn" Franklin
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