על אודות פודקאסט זה 🔗
Beyond the Screen is an “International Entertainment Marketing 101” podcast that explores how films, sports, and music travel across cultures. The project examines how marketing strategies shape global reception, especially when content moves between markets like China and the United States. Through industry insights and case studies, each episode breaks down cultural positioning, audience perception, and distribution tactics.
מנחים:
תדירות עדכון:
every 9 days
אורך אודיו ממוצע:
15 minutes
אנגלית
ארצות הברית
6 פרקים
מאז 24 במרץ 2026
episodic
הפרק החדש ביותר 🔗
After watching A24’s new release, here are some thoughts about the film and A24’s journey.
פרקים קודמים 🔗
Why do some Chinese dramas go viral overseas… while others fail to connect?
In this episode, we break down the real logic behind global storytelling — from Southeast Asia’s diverse audience preferences to case studies like 长月烬明.
Drawing from firsthand experience in TikTok short drama production, t…
This episode explores how U.S. films build awareness in China through cultural participation rather than traditional promotion.
Through case studies like Marty Supreme and Hoppers, we break down how localized content, platform integration, and value-driven campaigns help films connect with Chinese…
This episode explores the key differences between audiences in China and Chinese communities in the U.S., from platform ecosystems and content preferences to real-time engagement habits. It also looks beyond distribution to a bigger idea: Chinese-language NBA content overseas isn’t just about acce…
In this episode, we explore how top European clubs built thriving fan communities in China through localized social media, culturally tailored content, and smart merchandising strategies. From opening official Chinese social accounts to creating China-exclusive campaigns and products, these clubs …
Chinese films are having a moment, but how are they actually breaking through? In this episode, we explore how movies like 狂野时代 Resurrection are gaining visibility through film festivals, alongside major hits like Ne Zha 2 that have captured massive audiences. Joined by a fellow filmmaker, Abby, w…
צפית בכל הפרקים של פודקסט זה
הצהרה: הפודקאסט והגרפיקה המוטבעים בדף זה הם מ-Danielle Wang, שהוא רכושו של בעליו ואינו קשור או מאושר על ידי Listen Notes, Inc.
מנוע חיפוש PODCAST
אתה יכול להשתמש באתר שלנו כדי לחפש3,830,836פודקאסטים ופודקאסטים196,697,213לפי אנשים, מקומות או נושאים.
I have no special talent. I am only passionately curious, and
I listen to podcasts.
‐ Albert "Llamacorn" Einstein
בקש/י פודקאסט זה
Why to claim podcasts?
If you are a podcaster, the best way to manage your podcasts on Listen Notes is by claiming your Listen Notes
podcast pages.
It is a great, free way to engage the podcast community and increase the visibility of your podcasts.
After claiming your Listen Notes podcast pages, you will be able to:
✓
Manually refresh the RSS feed to sync up
✓
Get a verified badge (
✓
) alongside with your podcast name on Listen Notes
✓
Post מודעות מסווגות for sponsorship,
guests, co-hosts,
cross-promotion...
✓
Respond to listener comments on Listen Notes
✓
Use speech-to-text techniques to transcribe your show and
edit transcripts
✓
Improve the presence of your podcasts, e.g., self-service
ריאיון עם פודקאסטר...
✓
If you share your Listen Notes page and at-mention @ListenNotes
on X (formerly Twitter),
חשבון ה־X הרשמי שלנו (לשעבר Twitter) will retweet to promote
your show to our followers.
Coming soon:
◯ Self-service promotion on Listen Notes
◯ Track your podcast stats on Listen
Notes, e.g., listens, page
views...
◯ Manage episodes
