על אודות פודקאסט זה 🔗
AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.
מנחים:
תדירות עדכון:
weekly
אורך אודיו ממוצע:
50 minutes
ראיונות אורחים
יש ספונסרים
אנגלית
ארצות הברית
153 פרקים
מאז 19 בדצמבר 2023
episodic
AUDIENCE OF THIS PODCAST 🔗
~77.14% of listeners are from United States.
🇺🇸
US
77.14%
🇬🇧
GB
3.51%
🇵🇭
PH
3.29%
🇫🇷
FR
1.75%
🇨🇦
CA
1.75%
🇮🇳
IN
1.53%
🇩🇪
DE
0.87%
🇸🇬
SG
0.87%
🇻🇳
VN
0.65%
🇹🇭
TH
0.65%
🇨🇭
CH
0.65%
🇽🇰
XK
0.43%
🇷🇸
RS
0.43%
🇧🇷
BR
0.43%
🇸🇪
SE
0.43%
🇵🇹
PT
0.43%
🇧🇴
BO
0.43%
🇮🇱
IL
0.43%
🇹🇼
TW
0.43%
🇦🇺
AU
0.43%
🇰🇿
KZ
0.43%
🇳🇬
NG
0.21%
🇮🇹
IT
0.21%
🇬🇹
GT
0.21%
🇿🇦
ZA
0.21%
🇧🇬
BG
0.21%
🇫🇮
FI
0.21%
🇭🇰
HK
0.21%
🇦🇪
AE
0.21%
🇧🇸
BS
0.21%
🇳🇱
NL
0.21%
🇪🇬
EG
0.21%
🇩🇰
DK
0.21%
🇰🇷
KR
0.21%
Others
0.31%
* Data source: directly measured on Listen Notes. בזמן אמת
הפרק החדש ביותר 🔗
DSPs only see a fraction of available ad supply, and SSPs have no idea which impressions actually drive results, says SWYM.ai CEO Ravi Patel. That's how buyers end up paying again and again for low-performing inventory. But it's time to break the cycle.
פרקים קודמים 🔗
Gift shoppers wait until the last minute, but when they show up, they know exactly what they want. That's why Edible Arrangements shrinks its catalog on peak days, says Erica Randerson, chief digital officer at Edible Brands.
Nobody gets into media buying for the joy of reconciling reports or QA-ing a campaign. But trusting AI to do those things takes more than a promise to save time, says Kovva COO and Co-Founder Tanja Mimica.
The biggest obstacle to AI transformation may not be disorganized data but the messy workflows around it, says Rebecca Sykes, a partner at The Brandtech Group, where she leads the emerging tech practice.
What if AI companies had to pay publishers every time they used their content? Cloudflare's Lara Cohen explains the new playbook for dealing with AI bots, from blocking them to billing them.
Most publishers add SSPs like insurance. More partners means more demand and more demand means more competition for every impression. But at The New York Times, every ad tech partner has to earn its place in the stack, says Courtney Glaze, its VP of revenue operations.
Everyone in Adland wants to show off their shiny new AI agent. But you can't do the cool stuff unless you build the data foundation first, says Tinuiti CEO Abbey Klaassen.
Creator marketing and influencer relationships are a top priority for marketers, but both are still behind other digital channels when it to scale, proper reporting and transparency. That's starting to change, though, says Jennifer Quigley-Jones, the founder of Digital Voices and VP of strategy an…
In the AI era, according to Tim Frank, the man in charge of AI monetization at Microsoft, "information is the new bid." In other words, the brands that get recommended won't necessarily be the ones with the biggest ad budgets, he says, but rather those with the most clear, complete and transparent…
With AI eating everyone's traffic, publishers could use a sympathetic ear. AdTech Therapy's Jana Meron and Scott Messer talk through the sell side's biggest challenges and break down what Google avoiding an ad tech breakup means for media owners.
הצהרה: הפודקאסט והגרפיקה המוטבעים בדף זה הם מ-AdExchanger Talks, שהוא רכושו של בעליו ואינו קשור או מאושר על ידי Listen Notes, Inc.
מנוע חיפוש PODCAST
אתה יכול להשתמש באתר שלנו כדי לחפש3,835,879פודקאסטים ופודקאסטים197,479,140לפי אנשים, מקומות או נושאים.
I have no special talent. I am only passionately curious, and
I listen to podcasts.
‐ Albert "Llamacorn" Einstein
בקש/י פודקאסט זה
Why to claim podcasts?
If you are a podcaster, the best way to manage your podcasts on Listen Notes is by claiming your Listen Notes
podcast pages.
It is a great, free way to engage the podcast community and increase the visibility of your podcasts.
After claiming your Listen Notes podcast pages, you will be able to:
✓
Manually refresh the RSS feed to sync up
✓
Get a verified badge (
✓
) alongside with your podcast name on Listen Notes
✓
Post מודעות מסווגות for sponsorship,
guests, co-hosts,
cross-promotion...
✓
Respond to listener comments on Listen Notes
✓
Use speech-to-text techniques to transcribe your show and
edit transcripts
✓
Improve the presence of your podcasts, e.g., self-service
ריאיון עם פודקאסטר...
✓
If you share your Listen Notes page and at-mention @ListenNotes
on X (formerly Twitter),
חשבון ה־X הרשמי שלנו (לשעבר Twitter) will retweet to promote
your show to our followers.
Coming soon:
◯ Self-service promotion on Listen Notes
◯ Track your podcast stats on Listen
Notes, e.g., listens, page
views...
◯ Manage episodes
