Ep 29: Tuma Basa, Director Black Music & Culture, YouTube
Welcome to the Music Lounge hosts Tuma Basa, former MTV Music Programming Executive, currently Director Black Music & Culture, YouTube
Algorithms vs. Curators: YouTube’s Role in Breaking Through The Noise
It’s harder than ever to breaking through the noise, but navigating YouTube may be a prerequisite to even have a chance.
In this episode, I’m joined by YouTube’s Director of Black Music & Culture, Tuma Basa. He returns to reflect on the platform’s evolution and the ongoing relationship between c…
The Manager’s Playbook 031: Tuma Basa - RapCaviar, YouTube, Music Curation, Artist Longevity, Gen AI, African Infrastructure, Global Strategy & Cultural Fluency
In Episode 031 of The Manager’s Playbook, Tuma Basa, former head of Spotify's RapCaviar and Director of Black Music & Culture at YouTube, joins Mauricio Ruiz for a deep dive into the evolution of music curation, platform strategy, and long-term artist relevance.
Tuma shares his journey from BET to …
Inside the Playbook: Tuma Basa on What's REALLY Holding Back African Music Globally
The future of music in Africa is full of energy but the infrastructure isn’t there yet.
In this clip, Tuma Basa and I unpack the real story behind the rise of African music. From venue shortages and publishing gaps to the global influence of organizations like Live Nation and investors like China, …
Inside the Playbook: Tuma Basa on The Culture Clash Around Generative AI
Timbaland made headlines by signing the first AI artist but the real story goes deeper.
In this clip, Tuma Basa and I dive into the tension between tech and tradition in music. From generative AI tools to the industry’s emotional resistance, we explore how this moment mirrors past disruptions; Auto…
Inside the Playbook: Tuma Basa on The Difference Between Music Industry and Community
Tuma Basa didn’t just build playlists. He built a perspective shaped by continents, cultures, and connection.
In this clip, we unpack his global journey through music and media: growing up across countries, working through legacy and startup ecosystems, and choosing YouTube over traditional label p…
S2E3 - AFRICON 2025 Day One with Anna, Odessa & DJ Obi (Part 1 of 2)
On this episode, I take you inside AFRICON 2025, recorded live at REVOLT Studios Atlanta with Anna from First Gems and Odessa from Reasonings with Odessa. We talk about the energy, panels, and connections that made this year’s AFRICON a powerful experience linking the African and Caribbean diaspora…
AFRICON 2025 Day One with Anna, Odessa & DJ Obi (Part 1 of 2)
On this episode, I take you inside AFRICON 2025, recorded live at REVOLT Studios Atlanta with Anna from First Gems and Odessa from Reasonings with Odessa. We talk about the energy, panels, and connections that made this year’s AFRICON a powerful experience linking the African and Caribbean diaspora…
Tuma Basa | From Zaire to Jay-Z, Kanye, Burna Boy & the Top of the Music Industry
How does a Rwandan child born in Zaire end up working with some of the biggest names in global music?
On this episode of The Long Form Podcast, Sanny Ntayombya sits down with legendary music executive Tumaini Basaninyenzi- better known as 'Tuma Basa' whose extraordinary career has taken him from B…
How Tuma Basa Changed Hip-Hop Streaming Forever
Tuma Basa — the creator of RapCaviar and former head of Rap Programming at Spotify, YouTube Music, and Revolt — joins Stat Quo and Justin Hunte live to break down how hip-hop curation actually works, why streaming platforms are built the way they are, and what's next for how we consume music.
Follo…
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