# Tom Howard

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Episode 349 Jack Ruby Miniseries Part 25

In this compelling twenty-fifth installment of our Jack Ruby miniseries, we step inside Apartment 207 at the Marsalis Place Apartments on South Ewing Street during the turbulent afternoon and evening of Sunday, November 24, 1963. Hours after Jack Ruby executed Lee Harvey Oswald live on national tel…

Richard Kohberger | The Blue Collar Nerd's ServiceTitan Playbook

Tom Howard sits down with Richard Kohberger, better known as the Blue Collar Nerd, to unpack how a field technician from his family's HVAC business became a ServiceTitan expert and technology educator for contractors. Richard explains how to use the platform's setup, price book, KPI, follow-up, and…

Ellen Rohr | How to Read the Numbers Before They Become Problems

Tom Howard sits down with Ellen Rohr, business advisor and co-founder of Zoom Drain, to unpack the financial habits that help trades businesses make better decisions. Ellen explains how to connect frontline numbers such as close rate, average ticket, cost per lead, and lead volume to trailing numbe…

Ismael Valdez | Why Customer Retention Beats Turnover

Tom Howard sits down with Ismael Valdez, founder of Nuve and the former founder of NexGen, to unpack the operating decisions behind building a home-service company from zero to a roughly $100M exit in six years and four months. Ismael and Tom revisit NexGen's early paper-invoice days, the ServiceTi…

Terry Heller | Building Preferred Roofing's Rapid Growth

Tom Howard sits down with Terry Heller, owner of Preferred Roofing, who transitioned from the music industry to roofing. Terry shares his unconventional journey from working at Ruthless Records to building a successful roofing company. The conversation covers practical insights on scaling a busines…

Ken Goodrich | Acquiring Competitors for Growth

Tom Howard sits down with Ken Goodrich, a seasoned industry expert, to discuss acquiring competitors and growing your business. Ken shares his experience buying companies, valuing databases, and executing successful deals. The conversation covers tactical strategies for acquiring competitors, handl…

Ken Goodrich | Turning Distressed Brands Into Growth

Tom Howard sits down with Ken Goodrich breaking down how Ken evaluates acquisitions, competes for talent, and turns distressed brands and customer databases into growing home-service businesses. Ken shares how one competitive battle led to recruiting 44 employees, why cash flow creates market power…

Mr. Poppy | How They Reached a $10M Run Rate in Five Months

Tenzin Soepa and Andrei Smith, co-owners of Mr. Poppy Electric, went from top Audi salespeople to launching a greenfield electrical and HVAC company that reached roughly $890,000 in revenue in its fifth month, a run rate above $10 million. They did it without acquiring an existing operation, and th…

Steve Michaelson | The HVAC Bin System That Cut Morning Prep to 15 Minutes

Tom Howard sits down with Steve Michaelson, director of operations at Lee's Air, Plumbing and Heating, to break down the install-bin system that reduced morning prep from as much as two hours to about 15 minutes. Steve explains how vendor-managed inventory, 5S organization, transparent SOPs, and fr…

Phil Filaski | The Sales Process Behind a 19.6M Year

Tom Howard sits down with Phil Filaski, the residential HVAC sales leader behind a 19.6M sales year at Lee's Air, to break down what actually happens inside a high-performing home service sales process. Phil explains why elite sales cannot depend on one superstar, how Lee's pulled him out of the fi…