Ep73: Founder Ruby Raut on FemTech brand WUKA, Empowering Women & Redefining Period Care.
In this latest episode of Brand Growth Heroes, Fiona sits down with the inspirational human being Ruby Raut, the founder and CEO of WUKA (Wake Up, Kick-Ass), to discuss her remarkable story from growing up in Nepal, where menstruation was shrouded in taboo, to creating a brand that is revolutionisi…
Ep 168. From Kickstarter Launch to UK Retail Giants with Ruby Raut founder of period pant brand WUKA
Innovating Period Care with Ruby Raut of Wuka
In this inspiring episode, Nicole Higgins sits down with Ruby Raut, the founder of Wuka, a sustainable period product brand on a mission to eradicate period shame and combat period poverty. Join us as Ruby shares her journey from a small village in Nep…
From Period Poverty to Period Care Pioneer: Ruby Raut's Incredible Story of Resilience
In this episode Ruby Rout tells me her inspiring story behind founding the UK's first fully leakproof reusable period-wear brand, WUKA. Ruby shares her incredible journey from growing up in period poverty in Nepal to moving to London with minimal resources, and ultimately establishing WUKA after an…
S3 Ep86: Redefining period care with Ruby Raut, CEO and co-founder at WUKA
This week on Tech Can’t Save Us, host Paul David is joined by Ruby Raut, CEO and co-founder of WUKA, the brand leading the charge in sustainable period care with its innovative leak-proof underwear.They discuss how WUKA is challenging the dominance of disposable pads and tampons, the role of sustai…
Ruby Raut: We Have To Get Comfortable Talking About Periods
On this week’s episode of Period Story, I had the pleasure of speaking to Ruby Raut, a Nepali-born environmentalist and the co-founder and CEO of WUKA, the UK’s first reusable period underwear brand.
In this episode, Ruby shares:
How she ended up using reusable period products from her very firs…
S3 E10 WUKA - Ruby Raut
Ruby Raut is the co-founder of WUKA, a holistic period underwear brand.
Ruby talks to Raakhee about the personal experience inspiring the products, and how each underwear replaces approx 200 disposable pads/ tampons into landfill, at a fraction of the cost and carbon footprint.
Discussing how to …
EP2 WUKA Wear Founder Ruby Raut: NOVI Business Woman of the Year on Building a Period Brand
WUKA founder and CEO Ruby Raut, 2025 Novi Businesswoman of the Year, joins us for a candid conversation on leadership shaped by lived experience.
Trained as an environmental scientist and navigating life as a young immigrant in the UK, Ruby never planned to start a femtech company. What changed eve…
Period Power: Ruby Raut on WUKA, VAT Wins & Breaking Taboos
Ft. Ruby Raut, Founder of WUKA
What does it take to turn personal shame into a global movement? In this episode, I sit down with Ruby Raut - Nepali-born environmental scientist, award-winning entrepreneur, and founder of WUKA (Wake Up, Kick Ass), the UK's first reusable period underwear brand - for…
EP 10: WUKA wear and period education for Gen Alpha with Ruby Raut
In this powerful episode, Kate and Lucy speak with Ruby Raut - entrepreneur and founder of WUKA - about transforming the way we talk about periods, bodies, and confidence.
Ruby shares her journey from growing up in Nepal to building one of the UK's most recognised period-wear brands. She reflects …
The CEO Building a Greener Future with her OU Degree
Ruby Raut, CEO of WUKA and OU Environmental Science and Health alumni, takes us through her sustainable business journey and how she hopes it will make the world a better place.Ruby grew up in Nepal, which inspires her work in making menstruation positive, taboo-free and environmentally-friendly.…
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