# Mars Petcare

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EP162: The Measurement Trap: Why More Data Doesn’t Mean Better Marketing Decisions

Ever feel overwhelmed by all the data and metrics coming your way? You're not alone. In this episode of Leader Generation, Tessa Burg talks with Scott Sutton about one of marketing's biggest challenges: figuring out what's actually worth measuring. Scott shares real-world insights from his experie…

Behind the Curtain: How the Mars Ecosystem Powers Antech's Innovation Engine

How does the world's largest pet care ecosystem actually work? In this episode of Petworking, I sit down with Dr. Jimmy Barr, Chief Medical Officer of Antech Diagnostics, for a behind-the-curtain look at how Mars Petcare's four divisions connect to drive innovation in veterinary medicine. Most peop…

170 - Haley Kiernan of Mars Petcare on AI & Data Trust

In this episode of the Greenbook Podcast, Karen Lynch sits down with Haley Kiernan, Insights Manager at Mars Petcare and a 2026 Greenbook Future List honoree, to explore the evolving realities of modern research. Haley shares how behavioral science shapes her approach to understanding “pet parents,…

From My Classroom to Silicon Valley: How Two of My Students Outgrew University — and Raised US$2.6M to Prove It (feat. Armaan Dhanda & Samyak Baid)

In this episode of Intrigued to Innovate, host Dr Jovan Tan invites two of his former students back to the same studio where their journey began — not for a project consultation or to submit a report, but as world-class startup founders. Armaan Dhanda and Samyak Baid first walked into Dr Tan's CDE2…

July 8 1200 UTC Brief

In U.S. foreign policy President Trump said the ceasefire with Iran is over after overnight strikes between U.S. and Iranian forces and new trouble around the Strait of Hormuz. He also said he no longer wants to deal with Tehran, while the administration revoked a sanctions waiver that had let Ira…

Brand Relevance in the Age of AI | Understanding the New Discovery Journey

Introducing Brand Relevance in the Age of AI — A Special Series of Burke's BeyondMeasure Podcast. The path to purchase is evolving. Consumers are increasingly turning to large language models (LLMs) and AI-powered platforms to research products, compare options, and seek recommendations, redefinin…

104 - Cannes Lions Edition 2026: Part 2 – Marketing in the Age of Disruption

This live recording from Cannes brings together top names from SharkNinja, CVS Media, Mars Petcare, and Def Jam to talk about the reality behind the festival buzz. Jake Finch from SharkNinja explains why every product must pass the "mom test" and how their customer service team earns a seat at the …

BONUS: Holistic Approaches to Pet Health: Enhancing Your Pet's Quality of Life with Dr. Judy Morgan

Today, I have the privilege of engaging in a fascinating and eye-opening conversation with Dr. Judy Morgan, a renowned figure in the field of veterinary care.  As a certified veterinary acupuncturist, chiropractic owner, and food therapist, Dr. Morgan's expertise extends way beyond traditional allo…

Ep. 280 Holistic Approaches to Pet Health: Enhancing Your Pet's Quality of Life with Dr. Judy Morgan

Today, I have the privilege of engaging in a fascinating and eye-opening conversation with Dr. Judy Morgan, a renowned figure in the field of veterinary care.  As a certified veterinary acupuncturist, chiropractic owner, and food therapist, Dr. Morgan's expertise extends way beyond traditional allo…

Album 8 Track 21: Educated Rapper of Brand & Business w/Tracy Chamblee

Album 8 Track 21: Educated Rapper of Brand & Business w/Tracy Chamblee On today’s episode of Brands, Beats & Bytes, DC and Larry are joined by Tracy Chamblee, a marketing powerhouse whose career spans P&G, Coca-Cola, Mars Petcare, Georgia-Pacific, and Nixon Medical. Tracy (dubbed by DC as "the educ…