# Luke Austin

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The Modeling System That Powers 30%+ Revenue Growth

Most brands forecast from gut feel and ROAS. CTC runs on four interlocked proprietary models that produce a daily P&L forecast with 3.1% accuracy across more than $3 billion in GMV. In Part 2 of the Canon series, Luke Austin breaks down each model, how they connect, and what a Profit Engineer actua…

The Measurement Gap: iROAS, Geo Holdouts, and Progressive Truth

Your platform ROAS is not the truth. It's a story your attribution tool tells you. Luke Austin, breaks down exactly how CTC approaches marketing measurement — and why the gap between platform-reported numbers and actual incremental revenue is where most brands make their worst capital allocation de…

Ecommerce Growth: The 3-Pillar Framework We Use

Our President, Luke Austin, just got back from a 3-day fishing trip in Sitka, Alaska: 90 lbs of salmon, halibut, and black cod, with orcas circling the boat the whole time. But the real story is what it taught him about growing ecommerce brands. In this episode, he breaks down the three things that…

I Love You

"I Love You" — a soulful house journey wrapped in love and worship. Stacy Kidd bookends the whole ride, opening with "I Love U" and bringing us home with "Mary Don't Weep." In between: gospel-house fire, deep grooves, and pure spirit from DJ Spen, Ron Hall, Sybil, Lady Alma and more. Press play and…

Commerce Roundtable - Day 2 | Live from San Diego

Commerce Roundtable Day 2 // San Diego Yasmin Mahe | VP, Growth & Customer Lifecycle, AG1 Jordan West | President, Social Commerce Club Kyle Yeoman | President, Groove Life Jordan Menard | Gravity AI Eric Rausch | Co-Founder, New Standard Co. Jacob Posel | Co-Founder, HQ Luke Austin | President, C…

Postscript Launches Email | Amazon’s AI Agents for Sellers | Meta Connect 2026

TODAY’S SHOW // 9.23.26 Alex Beller (Postscript) Taylor Holiday (CTC) Luke Austin (CTC) Grant Zanini (CTC) Postscript Launches Email | Amazon’s AI Agents for Sellers | Meta Connect 2026 Live from @CommnThreadCo HQ -------------------------------------- Daily newsletter: https://newsletter.…