# Joseph Szala
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Top podcast episodes featuring joseph szala.
Why Integrated Restaurant Websites Will Win Google's AI Future
Google's latest AI announcements signal a significant shift in how consumers discover restaurants online. In this episode of Little Raps, Joseph Szala examines what Google's move toward answer-driven search means for restaurant brands and why traditional marketing websites may become less effective…
California’s New Privacy & Allergen Laws: What Every Restaurant Brand Needs to Know
Two California regulations are creating new challenges for restaurant brands.
One focuses on website privacy and digital tracking. The other requires allergen disclosures for chain restaurants beginning July 1, 2026.
Neither sounds like a growth initiative. Both have the potential to impact resta…
f You Lead a Restaurant, You’re Already a UX Designer
User experience doesn’t belong exclusively to designers.
Every decision a restaurant leader makes shapes the guest experience, from menu design and ordering flows to technology platforms and operational processes. In this episode, Joseph Szala explores why UX should be viewed as a leadership respo…
Lucy Logan (Everybite): Why the Future of Restaurant Technology Starts With the Menu
What if the most overlooked technology platform in your restaurant isn’t your POS, loyalty platform, or mobile app—but your menu?
Joseph Szala sits down with Lucy Logan, Co-Founder and President of Everybite, to discuss how structured menu data is changing restaurant marketing, operations, personal…
How Restaurant Brands Can Shift Guests from Third-Party to First-Party Ordering
Third-party delivery offers convenience and discovery, but restaurant brands pay for it through lost margin, limited guest data, and less control over the experience.
In this episode, Joseph Szala explains how multi-unit restaurant brands can earn more direct orders without fighting guest behavior.…
The Napkin on the Screen Door: Where Great Restaurant UX Actually Comes From
What if your best UX research isn't sitting in a dashboard?
What if it's taped to a wall in one of your restaurants?
In this episode of Little Raps, Joseph Szala shares a simple story from a hotel on Jekyll Island that reveals a bigger truth about restaurant operations and digital experience. Every…
The 87% Conversion Rate That Isn’t Really Yours
Restaurant technology platforms love a great conversion rate. 87%. 91%. Sometimes even higher. And those numbers can be completely accurate while telling you very little about how well your digital experience actually converts demand into revenue.
The problem is the denominator.
In this episode of …
The Hidden Cost of Cookie Consent for Restaurant Brands
Cookie consent may protect your restaurant brand from one problem while quietly creating another. As privacy requirements change how websites track guests, restaurant marketers are losing attribution data, Google Ads signals and visibility into what actually drives digital sales.
Joseph Szala expla…
Who Sets the Price of a Big Mac? McDonald’s, Franchisees or AI?
A Big Mac can cost one price at one McDonald’s and something completely different a few miles away. That’s normal. The more interesting question is who actually decided what to charge.
A new proposed class-action lawsuit alleges that McDonald’s used a machine-learning pricing system informed by tra…
The Restaurant Digital Arms Race Isn't Over
The restaurant industry's digital arms race is supposedly over. I call bullshit.
A new Ipsos study covering 40 major restaurant brands suggests that mobile ordering has become table stakes and operational execution is now the primary differentiator. But widespread adoption of restaurant technology …
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