# Jesse Kirshbaum

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Campaign Chemistry: Nue Agency CEO Jesse Kirshbaum

In this episode of Campaign Chemistry, Kirshbaum discusses the evolving landscape at the intersection of music and advertising. He highlights the rise of niche artists and "third places," the current state of messiness when it comes to AI and copyright and music festivals like Governor's Ball turni…

#205: Why Artists Need Strategy Over Followers in 2025 (feat. Jesse Kirshbaum)

The music industry is shifting fast—are you ready for it? In this episode, Jesse Kirshbaum returns to Inside the Mix to break down how independent artists can build sustainable music careers in 2025. From strategic content creation to authentic brand deals, Jesse shares how “selling in” (not sellin…

Album 7 Track 17 - Elevating Your Brand Through Music w/Jesse Kirshbaum

Album 7 Track 17 - Elevating Your Brand Through Music w/Jesse Kirshbaum Brand Nerds, our guest today is a true intersection of brand, tech, and culture. Jesse Kirshbaum, Founder of NUE Agency is a true brand and music pioneer, bringing his wide range of experience and knowledge to our virtual build…

#322 - Jesse Kirshbaum: Turning Cultural Trends into Career Momentum

Jesse Kirshbaum is the powerhouse founder and CEO of Nue Agency, a creative firm redefining the intersection of music, branding, and technology. Known for shaping cultural movements through platforms like SoundCtrl and CRWN, Jesse has championed artist-driven storytelling that bridges creators, cul…

Consistent Communication with Jesse Kirshbaum

Welcome to the Culture FYI’RS Podcast. Culture FYI’RS is a creative collaboration meetup held weekly at the FYI Campus in Los Angeles. Each week, we feature a fireside chat with a guest, showcase projects being worked on by members of the FYI community, and share product updates for FYI.AI, the cre…

Apple Music Adds Meta Tags to Identify AI Music, Will This Change Anything? Probably Not!

Jesse Kirshbaum from The Nue Agency joins this week. Episode 667: We ask so many questions about AI this week! Jesse Kirshbaum from The Nue Agency joins this week. Apple Music recently announced that they will be adding meta tags to music to identify the use of AI, but… it is on the content creator…

DJ Khaled, Spotify, and the Art of Collaboration with Alex and Jesse Kirshbaum

In this episode of The Eventful Podcast, Jessica and Meredith sit down with Alex and Jesse Kirshbaum, co-founders of Nue Agency and longtime collaborators and friends. They share how they built their business over the past 18 years, from their early days in music and artist representation to evolvi…

Why Every Brand Needs a Music Strategy ft. Jesse Kirshbaum

In this episode of Founder-Led, host Rohan Karunakaran sits down with Jesse Kirshbaum, the founder and CEO of Nue Agency. With nearly two decades of experience in the music and marketing industries, Jesse is a leading voice on how music can serve as a powerful leverage point for brands. He shares h…

Building Cultural Moments That Outlive the Product with Jermaine Dupri

In this episode of Adspeak by ADWEEK, host Jesse Kirshbaum, Chief Executive Officer of Nue Agency, sits down with Jermaine Dupri, Songwriter Hall of Famer, Grammy Award-winning producer, and founder of the So So Def recording label, to explore the intersection of culture, creativity, and marketing.…

Music licensing needs to be frictionless, not permissionless w/ Jesse Kirshbaum

Jesse Kirshbaum signed the Clipse at 23. More than twenty years later, "Grindin'" is a Lavazza coffee. "Songs don't get old, but context is consistently changing," he says. That is his Living Catalog: brand partnerships that give older songs new meaning, and new income, long after the release date.…