# David Ogilvy
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David Mackenzie Ogilvy (; 23 June 1911 – 21 July 1999) was a British advertising tycoon, founder of Ogilvy & Mather, and known as the "Father of Advertising". Trained at the Gallup research organisation, he attributed the success of his campaigns to meticulous research into consumer habits.
== Early life (1911–1938) ==
David Mackenzie Ogilvy was born on 23 June 1911 at West Horsley, Surrey in England.
#122 Alfred Sloan (General Motors)
What I learned from reading My Years with General Motors by Alfred Sloan. ---- [2:40] There are ideas worth billions in a $30 history book: Henry talked to me on several occasions about a book by the former chairman of General Motors. He told me he had learned a very important concept from that boo…
#121 Billy Durant and Alfred Sloan (General Motors)
What I learned from reading Billy, Alfred, and General Motors: The Story of Two Unique Men, A Legendary Company, and a Remarkable Time in American History by William Pelfrey. ---- [0:01] They were oil and water in all respects. Billy Durant, the high school dropout, was the flamboyant dreamer and g…
#116 Sam Bronfman (Seagram's and the Bronfman family dynasty)
What I learned from reading Samuel Bronfman: The Life and Times of Seagram’s Mr. Sam by Michael R. Marrus. ---- The story of Sam’s rise to fame and fortune from a hard life on the Canadian frontier is inherently dramatic and yet touches a familiar nerve in a broad spectrum of the population. There …
#89 David Ogilvy (Confessions of an Advertising Man)
What I learned by reading Confessions of an Advertising Man by David Ogilvy. ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes he…
#82 David Ogilvy (Ogilvy on Advertising)
What I learned from reading Ogilvy on Advertising by David Ogilvy. --- In my Confessions of an Advertising Man I told the story of how Ogilvy & Mather came into existence, and set forth the principles on which our early success had been based. What was then little more than a creative boutique in N…
Hidden Psychology Of The World’s Best Advertising - Rory Sutherland - #735
Rory Sutherland is one of the world’s leading consumer behaviour experts, the Vice Chairman of Ogilvy Advertising and an author. The advertising industry creates a unique intersection between psychology and creativity. By looking at what works in the world of ad campaigns, we can learn even more a…
How to write the headlines real prospects can't resist
Good morning.
Day 110 without rain, and today it rained. So I'm in the car.
I want to talk about the thing that's been the biggest key to every ad, postcard and letter that's worked for me.
The headline.
I was looking through journal number seven, from 1997, and I found something I learned back…
How to build a $1B sales funnel in 12 minutes with Claude AI
Discover the exact marketing strategies, funnels, ads, principles, and frameworks I'm using to scale my businesses. Join thousands of founders receiving my newsletter, The Scaling Journal, for free: https://www.mattc.com/newsletter/One page in my business has driven over $100 million in sales. In t…
I Can Beat a $5,000 Agency for $3. Here's How. | Lazy Leverage #130
We mention a lot of books on this show and never write them down. Fixed that.
61 books, 39 essays, 88 episodes, free: https://lazy-leverage.saganpassport.com/
Jon can hand a model 35,000 of his own tweets, 250 newsletters he wrote himself, 400 hours of podcast transcripts, and a swipe file of 5,00…
The IMDb SEO Secret Podcasters Don’t Know | Robert J. Smith
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Business Community https://www.skool.com/thebusinessnetworkNewsletter https://doing-business-with-a-servants-heart.kit.com/steveramona📖 Quote: “If people can understand, they’ll buy. It’s the old adage: a confused mind always says no.” — Robert J. Smith
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