# Augustine Fou
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Top podcast episodes featuring augustine fou.
Stop Wasting Budget on BOTS
Are your B2B ads actually reaching humans? Dr. Augustine Fou (founder of Fou Analytics) joins Matt to expose exactly how ad fraud infiltrates Google, LinkedIn, Meta, Reddit, CTV, and programmatic — and the free, simple controls you can put in place today to stop burning budget on bots.Chapters:00:0…
UP541 Addicted To Fake Fan Numbers: When Sport Met The Dead Internet
Digital advertising has a dirty secret: most of what you're paying for never reaches a human being. Dr. Augustine Fou is a world leading expert in digital ad fraud and has spent 20 years watching the internet fill up with bots, fake impressions, and dodgy metrics; and the advertisers funding it oft…
37 - The Harsh Reality of B2B Ad Fraud: 7 Truths with Dr. Augustine Fou
This conversation with Dr. Augustine Fou delves into the impact of fraud on various revenue models, the challenges faced by brands in digital marketing, and the need for a mindset shift in programmatic media buying. It emphasizes the importance of dispelling assumptions, measuring media quality, an…
Ad Fraud, Part 2: Dr. Augustine Fou on Hidden Fees, Phantom Outcomes, and the Agentic Al Trap
In Part 1, we talked about bots. In Part 2… we follow the money.
Brett and Rio sit down again with Dr. Augustine Fou, and this time the conversation goes deeper—and gets a lot more uncomfortable. Because the real issue isn’t just fraud. It’s the system that quietly profits from it.
We break down wh…
The Fraud Files: Episode 1 - The $100 Billion Problem No One Wants to Talk About
The ad industry loses $84 billion to fraud annually, driven by a sprawling ecosystem of fake traffic and fake results.
Dr. Augustine Fou discusses the scale of the problem, blame on programmatic media buying, complicity of ad exchanges, and the impact on marketers.
This Is Just the Beginning
The g…
The Fraud Files: Episode 2 - When Good Metrics Tell Bad Stories
Dr. Augustine Fou discusses the flaws in digital marketing measurement, focusing on attribution, metrics reliability, and agency dynamics. He emphasizes the need for marketers to ask harder questions and seek corroboration in their data analysis.
Connect
Dr. Augustine Fou https://www.linkedin.com/…
203. Are We Optimizing for Bots? Unpacking AI, CTR, and Ad Fraud with Dr. Fou
In this episode of the Programmatic Digest, Hélène Parker sits down with Dr. Augustine Fou, founder of Fou Analytics, to unpack the realities of ad fraud, attribution, AI, and programmatic optimization.
Dr. Fou challenges some of the metrics and tools our industry has relied on for years, explaini…
The Fraud Files: Episode 3 - When Brand Safety Makes Things Worse
Brand safety tools have been ineffective in protecting advertisers from ad placement on inappropriate sites. The tools have been overpriced and have actively caused harm to the industry. Additionally, the rise of made-for-advertising sites and the evolution of fraud detection pose significant chall…
The Fraud Files: Episode 4 - Why Ad Fraud is Really an Identity Problem
The conversation delves into the topic of fraud in digital advertising, focusing on the identity problem and the challenges associated with targeting and data accuracy. Dr. Fou emphasizes the need for marketers to advocate for themselves and ask the right questions when evaluating identity vendors …
The Fraud Files: Episode 5 - How to Audit Your Way Out of Ad Fraud
The final episode of The Fraud Files Podcast features Dr. Augustine Fou discussing the importance of auditing in programmatic advertising. Dr. Fou emphasizes the need for marketers to overcome the fear of finding out and conduct audits to identify and address issues in their campaigns. He also high…
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