# Ana Milicevic
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52. Ana Milicevic – managing data from Demdex to Sparrow
Ana Milicevic was a seasoned product manager in New York City in 2009 when she joined a wily data management startup called Demdex, which was then swirling around a programmatic audience-building space soon labeled Data Management Platform (DMP). Within two years, Adobe acquired Demdex and fol…
Episode 9: Clean Rooms are a Luxury Good with Ana Milicevic
Ari Paparo and Eric Franchi talk with Ana Milicevic from Sparrow Advisors about data strategies, CPMs, clean rooms, and the latest news.
In this episode:
Lara O'Reilly's epic history of MediaMath
Equativ takes PE money
Simpli.fi acquires Bidtellect
LiveRamp integrates into Snowflake
Visit Ma…
The state of ad tech, Ryan Reynolds Marketing Prowess, and Hulu vs. Netflix
Next in Marketing spoke to Ana Milicevic co-founder, Sparrow Advisers about Netlix's plans for ad tech, what it means for Microsoft, and why ad serving is suddenly sexy.
Guest: Ana Milicevic
Host: Mike Shields
52. Ana Milicevic – managing data from Demdex to Sparrow
Ana Milicevic was a seasoned product manager in New York City in 2009 when she joined a wily data management startup called Demdex, which was then swirling around a programmatic audience-building space soon labeled Data Management Platform (DMP). Within two years, Adobe acquired Demdex and fol…
OhHello - Ana Milicevic
Oh, Hello!Our chats w/ the OhHello Inc. 🌞☕️ OhHello.io mentors are back!!Episode 38 of the pod/vod just dropped 🎧This next ‘Hello’ is an entrepreneur, media executive, and digital technology innovator. She is the co-founder and principal of Sparrow Advisers, a strategic consultancy helping marketer…
S4 E2 - Ana Milicevic - Media
In this episode Wayne is joined by Ana Milicevic, Co-Founder at Sparrow Advisers, a leading digital advisory firm.
Media is the location in which ads are consumed, so a pretty important topic for an advertising podcast to cover! Ana speaks about the evolution of media, particularly how the economic…
Ep. 25 Ana Milicevic from Sparrow Advisers chats with AdTechGod
AdTechGod sits down with Ana Milicevic.
Ana is the Principal and Co-founder of Sparrow Advisers.
Ana worked at companies we recognize today including Adobe, SAS and Signal acquisition by Transunion.
Sparrow Advisers specializes in identifying and executing on opportunities that drive value and ch…
Tech Innovation and the Convergence of Sports, Media and Advertising
In this episode, ADZ speaks to Ana Milicevic, Sparrow Advisers' co-founder. They explore how innovation is transforming sports, media, and advertising. They then discuss how technology empowers athletes and teams to act as media brands, building direct fan connections that bypass traditional channe…
Episode 17: Ana Milicevic of Sparrow Advisors on cookies, the DMV and the past and future of adtech
On this episode, host Alan Chapell has a candid discussion with Ana Milicevic about how content monetization lost its way, the risks of over simplification of privacy and the end of an Internet without borders. There's also a lesson to be learned about why Ana doesn't like the DMV.
Learn more abo…
Retail Media, Telco Innovation & Ad Tech Resilience with Ana Milicevic
In this episode of The Aperiam Podcast, Corey Ferengul and Joe Zawadzki are joined by Ana Milicevic—ad tech pioneer, board member at ID5, and co-founder of Sparrow Advisers—for a deep dive into the intersection of telco, identity, and innovation.
The trio unpacks:
How Bell Canada is building a fut…
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