S E91: Using Web3 to Create Loyal Consumers with Robert Lund

Robert is a creative mastermind who has held directorial positions at ad agencies around the world. At Studio TBD, he and his team are building the next generation of cannabis products. As the US navigates the rapidly growing cannabis industry, Robert is focused on a refined, sensible experience for the everyday consumer. Robert’s unique approach to branding is at the core of everything he does, and he sees massive potential in Web3 technology to foster authentic connections among loyal audiences. 

In this episode you'll learn:

• Why cannabis needs a new cultural narrative
• How to cater to a demographic that hasn’t yet been well-defined
• Why a company without a clear story is destined to fail
• What opportunities does Web3 present for connecting people in an organic way?

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