Would Recommend: Real Stories From Businesses Worth Talking About with Nikki McKnight
Would Recommend: Real Stories From Businesses Worth Talking About with Nikki McKnight
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Some businesses get reviewed. Others get raved about. Would Recommend goes behind the five stars with the founders who earned them.

I'm Nikki McKnight, CX and operations strategist and the host of this show. Every week, I sit down with founders who built something worth talking about and get into the real decisions behind it. What they designed on purpose, what broke, what they rebuilt. The thesis: you don't need more marketing. You need an experience so good your clients can't stop talking about you.

Connect with Nikki on Instagram: instagram.com/iamnikkimck 

The Would Recommend Standard is a free guide to the five principles behind businesses people can't stop talking about. 

Grab it here: theopsshop.biz/wouldrecommend-standard 

A Spark Session is a 90-minute strategy session where you and Nikki dig into your client experience and figure out exactly where it's working and where it isn't. 

Book yours here: theopsshop.biz/sparksession 

Marketing
Entreprenariat
Commercial
Journaux personnels
Société et culture
Anglais
Canada
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How Do You Listen to Your Customers Without Letting Them Run Your Business? ft. Lyrik Fryer

How Do You Listen to Your Customers Without Letting Them Run Your Business? ft. Lyrik Fryer

· Transcription
WorkPlay Branding started in 2019 as a six-step signature branding process with a photo shoot bolted on at the end. Today it's a subscription content model with almost one hundred certified creators across four continents, and it got there because Lyrik Fryer refused to stop listening to her c…
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Are You Deepening the Relationship, or Just Maintaining the Connection?

Are You Deepening the Relationship, or Just Maintaining the Connection?

· Transcription
Nikki wore a homemade costume to a Jurassic Park movie with six other grown adults, and it turned into the clearest lesson she's got on the difference between a business that deepens relationships and one that just maintains connections. This is a Nikki Talks solo episode about why "nurtu…
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Loyalty Programs: Reward the Relationship, Not the Receipt

Loyalty Programs: Reward the Relationship, Not the Receipt

· Transcription
Most loyalty programs get designed from the business's side of the counter: more repeat purchases, more lock-in, more rewards for the customers who already spend the most.  In this Nikki Talks episode, Nikki names the reframe that changes all of it, that loyalty is what businesses want and not…
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How Do You Keep an Experience Special as More People Want In? ft. Maria Tassi, Kristina Barold, & Janette Downie

How Do You Keep an Experience Special as More People Want In? ft. Maria Tassi, Kristina Barold, & Janette Downie

· Transcription
Some events you attend once while others you reorganize your whole year around. Nikki sits down with Maria Tassi and Kristina Bartold of High Vibe Women and Janette Downie of The Chill Space, three women who design live experiences for ambitious entrepreneurs and obsess over the same thing: how it …
00:55:00
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What You Think You Know About Your Customers

What You Think You Know About Your Customers

· Transcription
Your brain is trying to protect you but it's also, unfortunately, making things up about your customers. In this solo episode, Nikki takes a therapy homework assignment (yes, really) and turns it into one of the most practical frameworks she's found for explaining why client experience de…
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Avertissement: Le podcast et les illustrations intégrés sur cette page proviennent de Nikki McKnight, qui est la propriété de son propriétaire et n'est ni affilié ni approuvé par Listen Notes, Inc.
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