À PROPOS DE CET ÉPISODE
It took Jay Acunzo five years to build a successful business as a paid keynote speaker.
At his peak, he did 25 gigs a year and opened the biggest event in his industry to 4,000 people.
Then the pandemic hit, and his business disappeared overnight.
He pivoted, built an advisory business model, and now earns more than he did in his most lucrative years as a speaker.
And he's done that in a way that few other advisors selling expertise attempt.
He prioritises creative projects, blends them with commercial ones, and runs a one-person business that pays musicians, videographers, and illustrators instead of outsourcing to AI.
He's gone all in on vinyl while the market has moved onto streaming.
That's the story I'm telling in Episode 15 of Undisputed Authority, one of advisory built on craftsmanship.
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Resources:
- Website: jayacunzo.com
- Podcast: How Stories Happen
- Podcast: Unthinkable
- Book: Break the Wheel
Sources used in this episode:
- The Learning Leader Show #349
- The Learning Leader Show #321
- Ira Glass on Storytelling, Part 3 (Current TV)
- Creator Science #63
- Creator Science #81
- The Marketing Companion with Mark Schaefer, Episode 329
- Trinity College English Alumni Panel
- Nothing Is Boring (jayacunzo.com)
- I Had 12 Readers. Google Still Loved My Blog (jayacunzo.com)
- How I Broke Through (jayacunzo.com)
- How I Unf*cked My Marketing (jayacunzo.com)
- On Current and Future Struggles in the Creator Economy (jayacunzo.com)
- Building the Creator Kitchen (Outseta)
- The Worst Advice for Building Your Business or Career: "Be the Best" (Jay's YouTube channel)
- Jay Acunzo on his personal journey (Instagram)
- LinkedIn: Turned 40
- LinkedIn: I hated both Google and HubSpot
- Undisputed Authority with Carl Richards
- Undisputed Authority with Marty Neumeier
- Undisputed Authority with Michael Zipursky
- Undisputed Authority with David C. Baker
- Undisputed Authority with Blair Enns
- Undisputed Authority with Nancy Duarte
- Undisputed Authority with Dorie Clark
About Liam Curley
Liam Curley works with leaders who sell their expertise, helping them articulate the insights that get them recognised as authorities in their field.
- Work with Liam: liamcurley.co.uk
- LinkedIn: linkedin.com/liamcurley33
