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Most companies use their CRM system for pipeline management or storing information, but not to guide salespeople in how to make smart decisions with the right buyers at the right time. More tools is not always better. Too much focus on efficiency, and too little on being effective renders any system obsolete. How can we multiply efficiency and effectiveness? Listen in as our guest George Bronten offers his perspective and tips for success.
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AUTRES ÉPISODES DANS CE PODCAST
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The status quo isn't just holding steady, it's fighting back with new tools. Jen Allen Knuth, sales strategist and former Challenger executive, joins Mark Hunter for a revealing dive into why "build versus buy" decisions are now derailing deals across industries.
Jen pulls back the curtain on the…
Smart teams aren't created by hovering. Great sales managers encourage strategic thinking over task completion. In this episode Mark explores the management pitfalls that can undermine both performance and retention, and uncovers the shifts in mindset that separate thriving leaders from struggling …
Secrets to effective sales management. Are your salespeople really clear on what they should be doing every day? Matt Ferguson, a seasoned sales coach with experience across seven countries, joins the show to examine why so many teams struggle with alignment and clarity. Matt draws on decades of kn…
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