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Most artists don’t have a content problem. They have a fan-building problem. In this episode of The Manager’s Playbook, Mauricio Ruiz sits back down with Nick Ruffalo, SVP of Audience Engagement at Big Loud, to break down the biggest mistake artists and teams are making in modern music marketing. N…
In this clip from The Manager’s Playbook, Asa Asika, longtime manager of Davido and co-founder of The Plug, talks about protecting the art before chasing the business. Asa breaks down why music has to stay rooted in creativity, instinct, and purpose, even as the industry shifts toward independence,…
Fan pages changed music marketing. In this clip from The Manager’s Playbook, Nick Ruffalo breaks down how fan pages, edit pages, and A/B testing can help artists build demand before a song is even released. Nick explains how to test content like a marketer without losing the creative instinct: chan…
In this clip from The Manager’s Playbook, Asa Asika, longtime manager of Davido and co-founder of The Plug, breaks down how brand deals, DJs, promoters, and local culture all connect when you’re building a global artist. Asa talks through Davido’s partnerships with brands like Martell, Puma, PlaySt…
In this clip from The Manager’s Playbook, Asa Asika, longtime manager of Davido and co-founder of The Plug, breaks down how Davido’s team built a real touring model across Nigeria and Africa. Asa explains why artists need to build and protect their fanbase at home, how Davido’s Nigeria tour came to…
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