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Articles Referenced:
How Canadians Feel About Cross-Border Commerce
Solving Cross Border Returns
Show Notes:
- Barb explains that she runs a bed and breakfast
- We talk about her first purchases online
- We discuss what she likes and dislikes about online shopping
- We go over what my mom thinks these terms mean (ROAS, Re-targeting, 3PL, and LTV)
- My mom explains how she is being tracked and bombarded by ads
- We talk about some of my stupid purchases as a kid
- My mom explains that she does not know how to unsubscribe and is inflating your email metrics
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Connect with David:
TwitterLinkedin
Fanocracy site
Brands David mentions as examples:
MeUndiesDuracellHubSpot
Here's this shows TL;DR:
David explains what a Fanocracy is
We go over the destructive nature of Facebook and other social tools
We talk about how the book came to be and why his daught…
Connect with Greg:
LinkedinTwitterInstagram
Resources we Discuss in This Episode:Reflecting on 2020 and Ecom in 2021 with Hush Blankets
Brands Greg Looks to for Inspiration:
Truff Hot SauceHush BlanketsLasso Socks
Here's This Shows TL;DR:
Greg give us the background on how CROSSNET was started
…
Connect with Val:Twitter
Resources we Discuss in This Episode:Really Good Emails
Brands Val References:
Brooklinen LululemonEverlane OlipopOutdoor Voices
Here's This Shows TL;DR:
Val explains her journey into email specifically retention focused emails
We talk a bit about how retention started …
Connect with John:
Linkedin
Resources we Discuss in This Episode:Baseballism on building a brand around your passionThe Returns Benchmark Report
Brands John Looks to for Inspiration:
BrooklinenAny brand he shops at :)
Here's This Shows TL;DR:
John shares a bit about what Baseballism is all about …
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