À PROPOS DE CET ÉPISODE
Diagnosis is valuable work. Treating it as free teaches customers to value it at exactly that price.
Diagnosis is skilled work. It uses time, tools, experience and judgement, even when the customer decides not to continue. Treating it as free teaches customers that your most valuable thinking has no value.
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Rechercher les épisodes précédents de Tech Talk - Tech Business Show by Tech For Techs .
AUTRES ÉPISODES DANS CE PODCAST
If you don’t know what an hour really costs you, every price is a guess.
Your wage is not your hourly cost. A charge that looks generous compared with an employee’s pay can still be unprofitable once non billable time, rent, vehicles, software, insurance, tools, tax and rework are included.
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Discounting can feel like the fastest way to save a sale. It can also be the fastest way to damage your margin and your confidence.
When a customer says the price is too high, the first instinct may be to defend it or cut it. Both reactions can damage trust. A price objection is often a request for…
Confused customers don’t buy. A service menu should make the next step feel obvious.
Customers rarely buy a technical process. They buy a working laptop, safer data, a faster office or the relief of knowing somebody dependable will answer when there's a problem. Your service menu should make t…
A price that wins the job but loses the profit isn’t a win.
Price should fund the service you promise. If it leaves no room for proper testing, good parts, insurance, training and the occasional difficult job, the customer may receive a cheaper invoice but a weaker service.
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