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What if saving money felt as natural as spending it?
In this episode of Tech Startup Stories, Natalie Binns speaks with Richa Gupta, founder of GoodBreach, a fintech startup helping young adults reduce impulse spending and build healthier financial habits.
Richa shares how a personal experience with her younger sister led to the idea behind the company, and how behavioural psychology, user research, and fintech innovation became the foundation of the platform.
They discuss:
The emotional side of spending behaviour
Building a fintech product from scratch
User research and product iteration
Navigating FCA compliance and banking infrastructure
Why behavioural design matters in financial technology
The future of “Save Now, Buy Later”
This is a thoughtful conversation about startup building, financial wellbeing, and designing technology around real human behaviour.
