À PROPOS DE CET ÉPISODE
AI agents are becoming the place your next subscriber starts their search. So how do you get found, and recommended, when a shopper asks ChatGPT instead of Google? What's helpful for subscription brands and retention leaders right now?
In David Bradley's first episode as host, he sits down with three people who live this every day: Al (retention lead at Puro Air and one of our SubRx docs), Hamish Gunasekara (co-founder and CEO of Catalog, formerly Afterpay and Cash App Commerce), and Matt (co-founder of SubRx and longtime host of the show).
Inside this episode:
Why personalization is flipping from your website to the AI
The two storefronts that brands can run, one for humans and one for agents
Why AI is not as impressed by your 10% off as you think
How to structure your subscription product data so agents recommend the right offer
Where AI shopping protocols are heading next
Subscribe for your weekly dose of subscription growth.
More at thesubscriptiondoc.com
In David Bradley's first episode as host, he sits down with three people who live this every day: Al (retention lead at Puro Air and one of our SubRx docs), Hamish Gunasekara (co-founder and CEO of Catalog, formerly Afterpay and Cash App Commerce), and Matt (co-founder of SubRx and longtime host of the show).
Inside this episode:
Why personalization is flipping from your website to the AI
The two storefronts that brands can run, one for humans and one for agents
Why AI is not as impressed by your 10% off as you think
How to structure your subscription product data so agents recommend the right offer
Where AI shopping protocols are heading next
Subscribe for your weekly dose of subscription growth.
More at thesubscriptiondoc.com
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