À PROPOS DE CET ÉPISODE
Tim Donald is the Creative Director at Sneak, the cult energy brand known for its disruptive campaigns, chaotic storytelling, and fiercely loyal fanbase.
In this episode we discuss:
- Why you shouldn’t chase seniority
- Building from DTC to retail
- The power of design for Sneak
- Satanic cults for marketing activations
- Building a brand around gaming culture
- Finding the sweet spot between nerd culture and popular culture
- The creative pressure to stay true to the brand heritage
- The impact of price promotion on brand
- Building communities for marketing while not “selling out”
Full show notes, including contact details and a transcript can be found here on the show page.
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Will Poskett is an award-winning strategist, the founder of Defiant and previously of Wieden & Kennedy, Droga5 and Saatchis.
Full show notes, including a transcript, links to everything discussed and contact details can be found on the episode page here.
In this episode we discuss:
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In this episode we discuss:
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Joe Rampley is the Creative Brand Manager at Forest, London’s homegrown ebike company. He joins the show to talk about their new campaign.
In this episode we discuss:
Why perfection is overrated
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Avertissement: Le podcast et les illustrations intégrés sur cette page proviennent de Andi Jarvis, qui est la propriété de son propriétaire et n'est ni affilié ni approuvé par Listen Notes, Inc.
MODIFIER
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