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Carol Cox:
Do you have parts of your keynote,
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your signature talk, your presentation that
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are memorable to the audience?
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Do you have great video clips that showcase
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what you can do when event organizers ask you
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for your speaker reel?
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We're going to talk today about Signature
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Stage segments.
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These are elements of any talk that you give
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that you can integrate so that you are more
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likely to get booked and referred.
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Hi, I'm your host, Carol Cox.
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Welcome to the Speaking Your Brand podcast.
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I know if you're listening,
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you want to increase the number of speaking
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invitations that you get.
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Of course, you want to get referred for other
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stages. You want to get paid to speak and get
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to bigger stages.
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A lot of the time, what I see speakers doing
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is more, more, more, more pitching to
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conferences, more posting on social media,
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more cold outreach emails.
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But that quantity is most likely not going to
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get you what you want,
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because conferences and events are getting
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inundated with speaker submissions.
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A couple of months ago,
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I had the event organizers for TEDx Orlando
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on. I'm one of the speaking coaches there,
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and we got over 600 submissions to speak at
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TEDx Orlando in years past.
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We probably would have gotten 50.
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Tedx Orlando is not alone.
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This is happening not only for TEDx events,
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but for all types of different conferences
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and events. Why?
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Well, because of course, ChatGPT AI has made
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it so much easier for people to put together
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a speaker submission.
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So here's what I want you to do to stand out.
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I want you to create the signature stage
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segments. Some people call them bits.
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This is similar to that idea of bits,
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but it's not quite the same.
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And this is not only for your live speaking
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to include the signature stage segments,
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but also making sure that you're capturing
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them on video for your speaker reel And for
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those video clips you have on your website,
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YouTube, and social media,
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hands down, the best way to get more speaking
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invitations is drum roll.
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Please to speak.
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When people see you on a stage or in front of
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an audience, they all of a sudden put two and
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two together and think, oh,
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she's a speaker.
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I like her topic, I like her style.
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I can invite her to my event or the event
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organizer for the event that you're speaking
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at gets asked by other event organizers.
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Who do you recommend?
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That is why speaking is the best way to get
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more speaking. Invitations start small,
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start local, start free.
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But here's the thing you have to be memorable
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to the event organizers and to the people in
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the audience so that they remember you and
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refer you. This is where the signature stage
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segments come in.
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I'm going to share what those elements are as
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well as the number one thing many speakers
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are afraid to do.
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If you're new to speaking your brand,
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welcome! We work with women entrepreneurs,
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executives, and leaders to craft your thought
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leadership message, your signature talk,
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and your speaker platform.
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If you're not sure what kind of speaker you
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are, I invite you to take our free Speaker
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archetype quiz.
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It's just ten multiple choice questions,
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and you'll get your results right away to
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identify which of the four speaker archetypes
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you are. You can take that quiz at speaking
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your brand.com/quiz.
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Now let's get on with the show.
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Think of signature stage segments as
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something that you're crafting intentionally
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so that they are memorable to the audience,
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and so that you can get great video
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showcasing what you can do.
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I'm going to share with you the elements that
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make great signature stage segments,
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but they're not self-contained.
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They're not things that you do one versus the
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other, or you do them in isolation.
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Most of the time they work together.
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And those are storytelling,
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but really interactive and embodied
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storytelling, humor, props and costumes.
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Audience interaction and quotable or
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memorable lines.
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If you think about it,
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those elements are what you want to include
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in those video clips.
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So event organizers can see you can engage
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the audience. The audience is with you.
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You're not just not lecturing or giving them
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a whole bunch of information or reading a
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whole bunch of text that's on your slides.
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So let's go through these again,
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they're not in isolation.
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Most of the time they work together.
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So what I'm going to include examples from
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different clients.
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And these clients have been on the podcast in
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the show notes for this episode,
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you'll see links to their episodes.
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So you can go listen to those for even more
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detail. Storytelling is pretty
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self-explanatory.
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You do want to have at least one key story in
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your talk or your presentation,
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ideally a story about you so that you can act
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it out, so to speak.
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Use our ideal storytelling ingredients.
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Ideal stands for imagery,
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dialogue, emotion, action,
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and lesson. When you tell a story,
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you don't want to say, well,
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I really wanted to get a promotion,
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but I didn't get it.
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And so I was disappointed and decided to get
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another job. That's not really a story.
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That's just saying something that happened.
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Instead, a story would be,
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I was so excited to go to that meeting with
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my boss. I just knew I was going to get that
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promotion that I had been imagining the
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entire year. I walk into her office.
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I sit down, a smile on my face.
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She's looking at me, but she's not really
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smiling. And then my heart sank and I thought
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to myself, I don't know if this is going to
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go the way that I had hoped.
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And she looks at me and says,
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I'm sorry, but you're just not quite ready
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for this next step.
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Instead, here are some things that we can
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work on together so that you're ready next
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year and so, etc.
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so you see how different that story was.
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I included imagery, I walked into my boss's
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office, I sat down in the chair and I was
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sitting across from her.
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I included dialogue, what I was thinking in
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my mind, as well as what she said to me.
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I included emotion, I was excited,
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my heart sank.
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Action. I walked into the office,
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I sat down, I used action verbs and then the
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lesson. So I would draw a lesson out of that.
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Whatever I wanted to emphasize for that
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particular talk and that audience was the
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lesson to still work on whatever your dream
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is, or is your lesson to make sure that
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you're communicating throughout the year,
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not just at the very end for your annual
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performance review. So whatever the lesson
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is, but that is using those ideal
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storytelling ingredients.
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A great example of this is my client,
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Katie Anderson.
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We've worked together on her various keynotes
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over the past few years.
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She attended the very first in-person
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speaking retreat that we held back in 2022.
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And by practicing on our stage in person,
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she took a antidote that she was sharing in
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her talks, which was about having a coach
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view her and her interaction with her team,
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and Katie realizing that she was doing some
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things in those team meetings that she didn't
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even realize that she was doing until the
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coach pointed it out to her.
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And when we ended up doing with her story,
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is that Katie sets it up as if the coach is a
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National Geographic videographer.
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Watching Katie and the other team members say
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at a watering hole, and Katie's like the lion
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that is pouncing in because she's excited and
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wants to share her ideas.
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So she's like that lion pouncing,
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but she doesn't let the other team members
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share what they want to share.
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So Katie does a great job sharing the story.
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And again, I'll put links in the show notes
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so you can listen to that podcast episode I
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have with her. So that's an example of really
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having that interactive embodied
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storytelling. So Katie kind of acts it out.
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She jumps, you know, jumps a little bit on
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the stage appropriately.
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So for her corporate audiences,
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another great example of storytelling is
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Erin. Mark. She was on the podcast not too
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long ago, and Erin, in her signature talk
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that we created together when she worked with
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us, she tells the story of being born with a
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terminal illness, cystic fibrosis,
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and learning at a very young age five that
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her life expectancy was only 18 years old.
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And then she goes in and talks about the Make
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a Wish people coming and what she wanted,
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where she wanted to go versus where they had
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in mind. So she does a great job with the
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storytelling. You can really feel it and you
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can imagine it.
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And so if you think about,
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though, that element of storytelling,
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Katie can take that lion story and use that
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in her speaker reel.
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Aaron can take that story about learning her
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life expectancy at age five and the Make a
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Wish conversation, and then put that into her
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speaker reel. Along with storytelling comes
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humor. A lot of times,
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the story that you're sharing, especially for
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that signature stage segment,
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will have humor incorporated into it.
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Either you're doing a funny aside within the
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story, or some element of the story itself is
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humorous. So that's a great way to
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incorporate humor.
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It's nice to have B-roll of the audience
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smiling and laughing.
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If you don't necessarily have a story that
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has a humorous element,
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you can add intentional humor,
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whether it's funny GIFs or funny memes or a
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video clip. Our lead speaking coach,
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Diane Diaz, did last year when she was giving
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a talk at a women's business luncheon,
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is that we ended up making these postcards,
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and half the postcards had the word whisper
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on them. The other half of the postcards had
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the word raw on them, and so she gave them
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out to the audience.
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At their seats.
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Half the tables had whisper, half the tables
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had raw. So it was mixed around.
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And then at the beginning of her talk had
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everyone sing twinkle,
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twinkle Little Star.
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The people with the whisper postcards had to
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whisper it really softly.
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The people with the raw postcards had to belt
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it out really loudly.
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So they did that with the song.
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And then she asked, how did it feel to be the
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whisper versus the raw?
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So it was lighthearted.
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It was fun. It really got the audience
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engaged right at the beginning.
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So that leads us into the third element,
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which is audience interaction.
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You can see how these are not separate
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elements. They really do work together. In
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that case, Diane was using humor,
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but also audience interaction.
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Another great example is my client,
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Julia Cohen.
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She was on the podcast,
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and you'll definitely going to want to listen
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to that episode to get all of the details for
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her keynote. We ended up coming up with an
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idea for a game show.
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Yes, an actual game show.
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There were six different characters in the
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game show, and then she had audience members
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that she had talked to ahead of time,
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pre-selected, and they came up and read a
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clue that she had printed out a clue for who
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that person was.
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It was almost like Hollywood Squares where
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you would reveal who the person was based on
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the clue. It was a lot of fun.
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So it had humor, it had props,
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it had audience interaction.
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And when Julia got off the stage,
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not only did she get a standing ovation, not
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only was there a line of people to talk to
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her, but the AV people who have seen lots of
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keynotes said that it was a ten out of ten
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keynote. It was incredible because of that
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really engaging, really different,
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really fun audience interaction.
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I mentioned props in this case.
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Julia had the clues that people would read.
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But she also had a prop that represented each
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of those six characters.
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In last week's episode,
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Nicole Rochester, who had attended one of our
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speaking retreats as well,
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shared a story about how after working with
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us at that in-person retreat,
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she got ideas for props that she could
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include in her talks and in one of the talks
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that she was delivering about being a
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physician versus the the human being,
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not just the doctor, she said.
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For part of it, she had a mask on,
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like a medical mask, and talked about being a
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doctor for a couple of sentences.
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And then she took the mask off and talked
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about what it's like just to be a human.
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And so of course, she had a bigger lesson in
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there, but that's just a very,
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very simple prop, but adds a visual element
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for the audience. A couple of years ago,
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I was presenting at Macon,
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the marketing AI conference,
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and I created paddles that had the emoji for
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a human, a smiley face on one side and the
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other side had an emoji for a robot
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representing AI.
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So these were physical paddles.
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I handed them out to the audience before my
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session, and then a couple of times during my
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talk, I had I asked questions and I had the
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audience raise the paddles.
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What do you think created this, a human or an
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AI, or who do you think is going to be better
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at this human or AI?
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It was simple.
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It was effective.
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It was a prop and audience interaction at the
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same time. One of our other clients,
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Andy Nunn, he was also on the podcast earlier
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this year. Link in the show notes.
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He's a mentalist and a magician,
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so he has unfairly a lot of props and
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audience interaction that he can do.
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He has playing cards where he has a,
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as has someone from the audience come up on
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the stage and then they pick a card.
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And of course, he knows what the card is.
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He has another one where he uses a a lemon
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and a knife. And then the visual of that and
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what the audience sees and what it is that he
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actually has in his hands.
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It's a lot of fun.
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He does this in his TEDx talk as well.
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We talk about that in the episode he was on.
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So that's another example of props and
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audience interaction combined together.
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So I've gone through these elements
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storytelling, humor, audience interaction,
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props, and costumes.
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The Fifth element are quotable and memorable
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lines. This is helpful for the audience.
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If you just put that one phrase or that one
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sentence on a slide, that's really impactful.
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It's really memorable.
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A lot of times people will take a photo of
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that slide to remember it.
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Make sure you have your contact information,
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your website on the along the bottom of the
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slide so they know where it came from.
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It's also really great to have these quotable
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and memorable lines for your speaker reel.
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So imagine you have your speaker reel. So you
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have some humor and you see the audience
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laughing in the B-roll.
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You have a little bit of your story. Maybe
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you have a prop in one of them,
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and then you want these Quotable,
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memorable lines that reflect your thought
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leadership, your unique perspective as far as
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why someone should bring you on to speak to
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their audience. If you've been listening to
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the podcast for a while,
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you know that I talk about this idea of the
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expert trap as high achieving women with
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degrees and credentials,
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years of expertise and experience.
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We tend to hide behind our expertise.
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And as I always say, your clients need your
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expertise in the work that you do.
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But when you get up on stage,
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your audience doesn't need a whole bunch of
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information from you.
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They don't need you to teach them what it is
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that you know. They need you to help them
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understand themselves better,
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to see and think differently.
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So imagine I had some quotable,
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memorable lines. Something like the expert
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trap is where we hide behind our expertise.
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Instead of giving more of ourselves and
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helping the audience to see themselves in a
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new way. Or I can say something like speaking
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is a conversation between you and the
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audience, even if the audience never says a
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word to you. So think about what are those
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quotable or memorable lines you can include
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in your talks as well?
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I mentioned in the intro that there's
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something that a lot of speakers are afraid
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to do in their talks is to bring forth their
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personality, their strengths.
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Maybe they have a naturally funny
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disposition, maybe it's a little bit
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sardonic, or maybe they do like to move
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around the stage and really embody their
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storytelling, but they've gotten into their
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heads that it's not appropriate,
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quote unquote, appropriate and professional
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settings. Of course, whatever you do on stage
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should be appropriate for that event.
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But a lot of times we have these ideas in our
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heads that we can't do certain things,
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that we can't show our personality or our
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lean into our strengths.
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And so we have to be like some other speakers
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that we've seen. Your personality is what's
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going to make you memorable and bookable and
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referable on stage and in your video clips
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and your speaker reel.
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If you would like to work with us in person
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so you can craft your signature stage
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00:17:25,030 --> 00:17:27,910
segments, practice them on our stage,
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00:17:27,950 --> 00:17:30,870
get our real time coaching and feedback,
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and get your Signature Stage segments
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professionally filmed so you have them for
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your speaker reel and video clips.
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That's exactly what we do at our in-person
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00:17:42,630 --> 00:17:46,590
three day Speaking Your Brand live retreat.
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00:17:46,590 --> 00:17:50,630
It's happening February 2027 in Orlando,
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00:17:50,630 --> 00:17:54,390
Florida. Registration is on right now.
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00:17:54,470 --> 00:17:56,310
You can get all the details,
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00:17:56,310 --> 00:17:59,230
including pricing and what we do during those
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00:17:59,230 --> 00:18:02,990
three days at speaking your brand.com/live.
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00:18:03,110 --> 00:18:06,350
Again, that's speaking your brand.com/live.
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00:18:06,670 --> 00:18:07,710
Until next time.
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00:18:07,710 --> 00:18:08,750
Thanks for listening.
00:00:00,360 --> 00:00:02,560
Carol Cox:
Do you have parts of your keynote,
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your signature talk, your presentation that
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are memorable to the audience?
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Do you have great video clips that showcase
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what you can do when event organizers ask you
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for your speaker reel?
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We're going to talk today about Signature
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Stage segments.
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These are elements of any talk that you give
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that you can integrate so that you are more
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likely to get booked and referred.
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Hi, I'm your host, Carol Cox.
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Welcome to the Speaking Your Brand podcast.
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I know if you're listening,
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you want to increase the number of speaking
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invitations that you get.
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Of course, you want to get referred for other
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stages. You want to get paid to speak and get
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to bigger stages.
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A lot of the time, what I see speakers doing
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is more, more, more, more pitching to
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conferences, more posting on social media,
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more cold outreach emails.
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But that quantity is most likely not going to
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get you what you want,
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because conferences and events are getting
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inundated with speaker submissions.
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A couple of months ago,
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I had the event organizers for TEDx Orlando
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on. I'm one of the speaking coaches there,
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and we got over 600 submissions to speak at
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TEDx Orlando in years past.
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We probably would have gotten 50.
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Tedx Orlando is not alone.
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This is happening not only for TEDx events,
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but for all types of different conferences
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and events. Why?
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Well, because of course, ChatGPT AI has made
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it so much easier for people to put together
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a speaker submission.
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So here's what I want you to do to stand out.
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I want you to create the signature stage
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segments. Some people call them bits.
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This is similar to that idea of bits,
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but it's not quite the same.
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And this is not only for your live speaking
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to include the signature stage segments,
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but also making sure that you're capturing
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them on video for your speaker reel And for
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those video clips you have on your website,
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YouTube, and social media,
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hands down, the best way to get more speaking
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invitations is drum roll.
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Please to speak.
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When people see you on a stage or in front of
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an audience, they all of a sudden put two and
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two together and think, oh,
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she's a speaker.
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I like her topic, I like her style.
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I can invite her to my event or the event
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organizer for the event that you're speaking
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at gets asked by other event organizers.
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Who do you recommend?
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That is why speaking is the best way to get
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more speaking. Invitations start small,
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start local, start free.
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But here's the thing you have to be memorable
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to the event organizers and to the people in
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the audience so that they remember you and
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refer you. This is where the signature stage
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segments come in.
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I'm going to share what those elements are as
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well as the number one thing many speakers
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are afraid to do.
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If you're new to speaking your brand,
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welcome! We work with women entrepreneurs,
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executives, and leaders to craft your thought
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leadership message, your signature talk,
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and your speaker platform.
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If you're not sure what kind of speaker you
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are, I invite you to take our free Speaker
82
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archetype quiz.
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It's just ten multiple choice questions,
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00:03:25,760 --> 00:03:27,880
and you'll get your results right away to
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identify which of the four speaker archetypes
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you are. You can take that quiz at speaking
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your brand.com/quiz.
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Now let's get on with the show.
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Think of signature stage segments as
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something that you're crafting intentionally
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so that they are memorable to the audience,
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and so that you can get great video
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showcasing what you can do.
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I'm going to share with you the elements that
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make great signature stage segments,
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but they're not self-contained.
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They're not things that you do one versus the
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other, or you do them in isolation.
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Most of the time they work together.
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And those are storytelling,
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but really interactive and embodied
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storytelling, humor, props and costumes.
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Audience interaction and quotable or
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memorable lines.
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If you think about it,
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those elements are what you want to include
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in those video clips.
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So event organizers can see you can engage
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the audience. The audience is with you.
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You're not just not lecturing or giving them
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a whole bunch of information or reading a
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whole bunch of text that's on your slides.
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So let's go through these again,
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they're not in isolation.
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Most of the time they work together.
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So what I'm going to include examples from
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different clients.
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And these clients have been on the podcast in
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the show notes for this episode,
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you'll see links to their episodes.
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So you can go listen to those for even more
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detail. Storytelling is pretty
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self-explanatory.
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You do want to have at least one key story in
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your talk or your presentation,
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ideally a story about you so that you can act
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it out, so to speak.
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Use our ideal storytelling ingredients.
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Ideal stands for imagery,
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dialogue, emotion, action,
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and lesson. When you tell a story,
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you don't want to say, well,
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I really wanted to get a promotion,
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but I didn't get it.
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And so I was disappointed and decided to get
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another job. That's not really a story.
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That's just saying something that happened.
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Instead, a story would be,
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I was so excited to go to that meeting with
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my boss. I just knew I was going to get that
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promotion that I had been imagining the
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entire year. I walk into her office.
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I sit down, a smile on my face.
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She's looking at me, but she's not really
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smiling. And then my heart sank and I thought
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to myself, I don't know if this is going to
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go the way that I had hoped.
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And she looks at me and says,
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I'm sorry, but you're just not quite ready
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for this next step.
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Instead, here are some things that we can
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work on together so that you're ready next
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year and so, etc.
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so you see how different that story was.
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I included imagery, I walked into my boss's
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office, I sat down in the chair and I was
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sitting across from her.
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I included dialogue, what I was thinking in
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my mind, as well as what she said to me.
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I included emotion, I was excited,
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my heart sank.
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Action. I walked into the office,
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I sat down, I used action verbs and then the
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lesson. So I would draw a lesson out of that.
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Whatever I wanted to emphasize for that
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particular talk and that audience was the
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lesson to still work on whatever your dream
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is, or is your lesson to make sure that
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you're communicating throughout the year,
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not just at the very end for your annual
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performance review. So whatever the lesson
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is, but that is using those ideal
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storytelling ingredients.
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A great example of this is my client,
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Katie Anderson.
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We've worked together on her various keynotes
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over the past few years.
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She attended the very first in-person
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speaking retreat that we held back in 2022.
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And by practicing on our stage in person,
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she took a antidote that she was sharing in
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her talks, which was about having a coach
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view her and her interaction with her team,
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and Katie realizing that she was doing some
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things in those team meetings that she didn't
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even realize that she was doing until the
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coach pointed it out to her.
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And when we ended up doing with her story,
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is that Katie sets it up as if the coach is a
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National Geographic videographer.
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Watching Katie and the other team members say
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at a watering hole, and Katie's like the lion
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that is pouncing in because she's excited and
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wants to share her ideas.
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So she's like that lion pouncing,
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but she doesn't let the other team members
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share what they want to share.
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So Katie does a great job sharing the story.
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And again, I'll put links in the show notes
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so you can listen to that podcast episode I
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have with her. So that's an example of really
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having that interactive embodied
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storytelling. So Katie kind of acts it out.
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She jumps, you know, jumps a little bit on
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the stage appropriately.
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So for her corporate audiences,
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another great example of storytelling is
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Erin. Mark. She was on the podcast not too
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long ago, and Erin, in her signature talk
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that we created together when she worked with
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us, she tells the story of being born with a
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terminal illness, cystic fibrosis,
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and learning at a very young age five that
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her life expectancy was only 18 years old.
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And then she goes in and talks about the Make
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a Wish people coming and what she wanted,
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where she wanted to go versus where they had
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in mind. So she does a great job with the
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storytelling. You can really feel it and you
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can imagine it.
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And so if you think about,
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though, that element of storytelling,
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Katie can take that lion story and use that
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in her speaker reel.
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Aaron can take that story about learning her
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life expectancy at age five and the Make a
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Wish conversation, and then put that into her
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speaker reel. Along with storytelling comes
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humor. A lot of times,
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the story that you're sharing, especially for
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that signature stage segment,
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will have humor incorporated into it.
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Either you're doing a funny aside within the
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story, or some element of the story itself is
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humorous. So that's a great way to
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incorporate humor.
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It's nice to have B-roll of the audience
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smiling and laughing.
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If you don't necessarily have a story that
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has a humorous element,
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you can add intentional humor,
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whether it's funny GIFs or funny memes or a
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video clip. Our lead speaking coach,
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Diane Diaz, did last year when she was giving
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a talk at a women's business luncheon,
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is that we ended up making these postcards,
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and half the postcards had the word whisper
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on them. The other half of the postcards had
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the word raw on them, and so she gave them
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out to the audience.
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At their seats.
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Half the tables had whisper, half the tables
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had raw. So it was mixed around.
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And then at the beginning of her talk had
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everyone sing twinkle,
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twinkle Little Star.
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The people with the whisper postcards had to
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whisper it really softly.
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The people with the raw postcards had to belt
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it out really loudly.
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So they did that with the song.
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And then she asked, how did it feel to be the
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whisper versus the raw?
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So it was lighthearted.
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It was fun. It really got the audience
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engaged right at the beginning.
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So that leads us into the third element,
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which is audience interaction.
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You can see how these are not separate
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elements. They really do work together. In
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that case, Diane was using humor,
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but also audience interaction.
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Another great example is my client,
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Julia Cohen.
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She was on the podcast,
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and you'll definitely going to want to listen
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to that episode to get all of the details for
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her keynote. We ended up coming up with an
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idea for a game show.
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Yes, an actual game show.
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There were six different characters in the
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game show, and then she had audience members
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that she had talked to ahead of time,
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pre-selected, and they came up and read a
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clue that she had printed out a clue for who
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that person was.
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It was almost like Hollywood Squares where
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you would reveal who the person was based on
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the clue. It was a lot of fun.
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So it had humor, it had props,
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it had audience interaction.
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And when Julia got off the stage,
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not only did she get a standing ovation, not
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only was there a line of people to talk to
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her, but the AV people who have seen lots of
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keynotes said that it was a ten out of ten
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keynote. It was incredible because of that
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really engaging, really different,
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really fun audience interaction.
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I mentioned props in this case.
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Julia had the clues that people would read.
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But she also had a prop that represented each
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of those six characters.
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In last week's episode,
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Nicole Rochester, who had attended one of our
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speaking retreats as well,
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shared a story about how after working with
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us at that in-person retreat,
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she got ideas for props that she could
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include in her talks and in one of the talks
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that she was delivering about being a
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physician versus the the human being,
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not just the doctor, she said.
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For part of it, she had a mask on,
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like a medical mask, and talked about being a
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doctor for a couple of sentences.
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And then she took the mask off and talked
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about what it's like just to be a human.
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And so of course, she had a bigger lesson in
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there, but that's just a very,
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very simple prop, but adds a visual element
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for the audience. A couple of years ago,
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I was presenting at Macon,
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the marketing AI conference,
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and I created paddles that had the emoji for
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a human, a smiley face on one side and the
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other side had an emoji for a robot
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representing AI.
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So these were physical paddles.
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I handed them out to the audience before my
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session, and then a couple of times during my
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talk, I had I asked questions and I had the
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audience raise the paddles.
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What do you think created this, a human or an
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AI, or who do you think is going to be better
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at this human or AI?
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It was simple.
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It was effective.
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It was a prop and audience interaction at the
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same time. One of our other clients,
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Andy Nunn, he was also on the podcast earlier
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this year. Link in the show notes.
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He's a mentalist and a magician,
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so he has unfairly a lot of props and
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audience interaction that he can do.
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He has playing cards where he has a,
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as has someone from the audience come up on
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the stage and then they pick a card.
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And of course, he knows what the card is.
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He has another one where he uses a a lemon
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and a knife. And then the visual of that and
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what the audience sees and what it is that he
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actually has in his hands.
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It's a lot of fun.
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He does this in his TEDx talk as well.
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We talk about that in the episode he was on.
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So that's another example of props and
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audience interaction combined together.
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So I've gone through these elements
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storytelling, humor, audience interaction,
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props, and costumes.
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The Fifth element are quotable and memorable
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lines. This is helpful for the audience.
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If you just put that one phrase or that one
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sentence on a slide, that's really impactful.
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It's really memorable.
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A lot of times people will take a photo of
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that slide to remember it.
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Make sure you have your contact information,
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your website on the along the bottom of the
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slide so they know where it came from.
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It's also really great to have these quotable
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and memorable lines for your speaker reel.
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So imagine you have your speaker reel. So you
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have some humor and you see the audience
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laughing in the B-roll.
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You have a little bit of your story. Maybe
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you have a prop in one of them,
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and then you want these Quotable,
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memorable lines that reflect your thought
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leadership, your unique perspective as far as
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why someone should bring you on to speak to
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their audience. If you've been listening to
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the podcast for a while,
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you know that I talk about this idea of the
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expert trap as high achieving women with
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degrees and credentials,
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years of expertise and experience.
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We tend to hide behind our expertise.
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And as I always say, your clients need your
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expertise in the work that you do.
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But when you get up on stage,
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your audience doesn't need a whole bunch of
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information from you.
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They don't need you to teach them what it is
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that you know. They need you to help them
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understand themselves better,
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to see and think differently.
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So imagine I had some quotable,
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memorable lines. Something like the expert
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trap is where we hide behind our expertise.
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Instead of giving more of ourselves and
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helping the audience to see themselves in a
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new way. Or I can say something like speaking
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is a conversation between you and the
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audience, even if the audience never says a
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word to you. So think about what are those
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quotable or memorable lines you can include
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in your talks as well?
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I mentioned in the intro that there's
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something that a lot of speakers are afraid
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to do in their talks is to bring forth their
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personality, their strengths.
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Maybe they have a naturally funny
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disposition, maybe it's a little bit
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sardonic, or maybe they do like to move
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around the stage and really embody their
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storytelling, but they've gotten into their
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heads that it's not appropriate,
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quote unquote, appropriate and professional
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settings. Of course, whatever you do on stage
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should be appropriate for that event.
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But a lot of times we have these ideas in our
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heads that we can't do certain things,
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that we can't show our personality or our
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lean into our strengths.
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And so we have to be like some other speakers
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that we've seen. Your personality is what's
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going to make you memorable and bookable and
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referable on stage and in your video clips
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and your speaker reel.
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If you would like to work with us in person
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so you can craft your signature stage
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segments, practice them on our stage,
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get our real time coaching and feedback,
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and get your Signature Stage segments
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professionally filmed so you have them for
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your speaker reel and video clips.
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That's exactly what we do at our in-person
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three day Speaking Your Brand live retreat.
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It's happening February 2027 in Orlando,
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Florida. Registration is on right now.
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You can get all the details,
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including pricing and what we do during those
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three days at speaking your brand.com/live.
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Again, that's speaking your brand.com/live.
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Until next time.
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Thanks for listening.
