À PROPOS DE CET ÉPISODE
Our podcast guest this week has a front-row seat to the future of building product sales. Beth talked with Josh Ruff from Roomvo about how manufacturers can make the online and in-store sales experience more seamless for customers — but check out the full episode for some predictions about the future of building materials and product samples.
Josh is the VP of revenue for Roomvo, a product visualization tool that’s delivering data and sales insights to the building materials brands that use it. We talked with him about how today’s manufacturers can take full advantage of visualization for their business.
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RECHERCHER LES ÉPISODES PASSÉS
Rechercher les épisodes précédents de Smarter Building Materials Marketing.
AUTRES ÉPISODES DANS CE PODCAST
Florida Paints has been around for decades, competing in a category where brand loyalty, regional trust, and contractor relationships matter just as much as price. But proving the impact of marketing in that environment isn’t simple.
In this episode of Smarter Building Materials Marketing, Beth …
This week’s episode is a little different. Instead of a guest interview, Beth shares a field report from IBS 2026 in Orlando — breaking down what actually stood out on the show floor.
From hidden products made visible, to gamified lead capture, to brands repositioning themselves around partnershi…
AI is quickly changing how product imagery gets created, edited, and personalized in building materials. In this episode of Smarter Building Materials Marketing, Beth and Zach talk with Greg Weyman, Founder and Managing Partner at MarketThrive, about how manufacturers are blending AI and CGI to bui…
Trade shows are one of the biggest line items in a building products marketing budget, but too many manufacturers treat their booths like product showrooms instead of experiences.
On this episode of Smarter Building Materials Marketing, Beth talks with Shaun Jennings, Senior Marketing Communicati…
Acoustic products are technical, customizable, and often overlooked in commercial construction. So how does a manufacturer stand out in a category where performance matters more than aesthetics and complexity can overwhelm buyers?
On this episode of Smarter Building Materials Marketing, Beth tal…
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