055: Lessons Learned from the Last 50+ Podcast Episodes

As mentioned in the previous Episode 54 with Fadra Nally, I’m happy to say that we've hit a milestone and passed 50 episodes of Simply Designed Life Podcast which I'm excited about! A big thank you to all the guests who’ve participated in making it happen and a big thank you for future guests scheduled to come onto the show. In this particular episode, I will address some of the highlights, and do a sort of retrospective on the last 50 plus episodes, and what's in store for the future of Simply Designed Life Podcast.



Who is Lori? 
Lori Rochino stumbled upon podcasting two years ago and has been hooked since. She created Simply Designed Life Podcast for entrepreneurs who want to simplify their busy lives in order to make room for the things that matter. She is a podcast & productivity coach with a corporate marketing background. She is the author of Fifty Shades of Simple: How to Prioritize in the Age of Information Overload. Her work has appeared in both national (SUCCESS, Huffington Post, YFS Magazine) and local (Philadelphia Style Magazine and Examiner) outlets.



Why did I start this podcast?
I had no big intention other than the fact that I was frustrated with the writing medium. I was an English Major with a Minor in Communications and women in business certifications at Chestnut Hill College, I've done marketing copywriting and editing for financial services and startups for about a decade both in-house and as a consultant and had all these communications skills, but I felt I needed something that felt more in alignment.

Also, I didn’t feel connected when I did put my written work out there because there’s about 30 million active blogs by 2020, over 400K podcasts, and of course social media and other platforms, so it’s a very noisy distracting world out there in terms of getting any traction with connecting with people in general. The words I took time to craft were eyeball scanned on digital screens, praised here and there, then tossed aside.

While feeling burnout from corporate writing, I learned that podcasting could actually complement the communications work that I was already doing. In the end, both podcasting and writing are mediums—one auditory, the other written—and both are necessary for reaching your audience or target market. In a way, podcasting changed me in seeing that perspective.

I get to strategize on ways to take branding to the next level, simplify and educate on processes to those unfamiliar with the medium, or just find ways to be more productive to make time for it.

You see, when I first started my podcast, Simply Designed Life, I wanted to take what Tim Ferriss said on lifestyle design in the Four Hour Workweek, and make it accessible to real-world people—whether that be busy parents, entrepreneurs, or 9-5’ers wanting more freedom in their lives. I wanted MY podcast to be an informational resource of great conversations about how to create a freedom lifestyle. That was MY mission, MY revolution, and the part of MY world I wanted to change. And the goal is to provide a framework—a simple one that is—where people can create their own version of a successful life that works for them, in whatever life category is the primary focus, whether that be for one's health, family, relationships, work, etc. That could be done by letting go of the things, relationships, situations that no longer work to make space for ...