À PROPOS DE CET ÉPISODE
Bob Gruters, Chief Revenue Officer of Loop Media, joins Michael Beach to discuss the massive upside of streaming and impact of contextual relevancy for retailers, their customers, and their advertising partners.
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Rechercher les épisodes précédents de Screen Wars.
AUTRES ÉPISODES DANS CE PODCAST
Mike Shields, CEO of Shields Strategic Consulting, joins Michael Beach to discuss the convergence of digital and linear advertising, the difficulties in delivering targeted ads, and the challenges surrounding ad frequency.
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Michael Bologna, Chief Accelerator of BrightLine, joins Michael Beach to discuss the challenges and opportunities in the connected TV advertising space, the importance of ad personalization, and the role of data in CTV advertising.
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Howard Shimmel, Chief Strategist at datafuelX, shares the challenges of measuring video across different platforms, the role of data and analytics in the industry, and the importance of a reliable and accurate panel for measurement.
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Brian Wieser, Principal of Madison and Wall, joins Michael Beach to discuss the challenges of regional allocation for national brands and the importance of focusing on value over cost in the video ad industry.
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Steve Lanzano, President & CEO of TVB, joins Michael Beach to discuss the impact of streaming services on traditional television networks, the trend towards original content, and the importance of innovation to stay competitive.
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