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Are you so focused on finding the next buyer that you’re forgetting the ones you already have? In this episode of Sales & Marketing Power Hour, Kimberly Mackey and Carol Morgan explore how builders can turn great buyer experiences into consistent referrals through proactive communication, alig…
Are your salespeople waiting for leads—or creating them? In this episode of Sales and Marketing Power Hour, hosts Carol Morgan and Kimberly Mackey team up with Mollie Elkman and Naomi Wright Bellamy to unpack what proactive selling really looks like today. From personal branding to grassroots outre…
Is AI helping your content—or replacing your voice? In this episode of Sales and Marketing Power Hour, Carol Morgan and Kimberly Mackey explore how builders and agents can use blogging and vlogging to stand out in a noisy, AI-driven world. With insights from Jaime Godwin of Kolter Homes and Kaitlyn…

The 2026 Lasso Roundup

In this annual 2026 Roundup episode, hosts Kimberly Mackey and Carol Morgan bring together contributors from ECI/Lasso CRM’s Sales, Marketing, and Operations blogs to provide honest, practical guidance builders can use now. Featuring (in order of presentation): Erica Lockwood (Joseph Chris Pa…
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