Palantir for Offline Events

The real-world fitness economy is booming: billions of gym visits, run clubs tripling in a year, tens of billions of dollars a year. And yet, Sig Siedentopf argues, almost none of it runs on anything. There is no shared infrastructure beneath it, no common place where the people who put on real events can find each other, run the event, and finally measure whether it was worth it. His company, AVA, wants to be that missing layer, a marketplace for the fitness world. But the real prize is underneath: the ground-truth data on how people actually move in the physical world, the kind that exists nowhere else. He calls it Palantir for fitness. Sig is a serial builder who has had a hand in more than twenty startups across ten countries, the kind of founder who tries something and moves on. This is the first one he has decided to bet a decade on, and he is doing it from Bangkok, not Austin.