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In this episode, I talk to Ben Gillbanks (aka @binarymoon) from prothemedesign.com.
We discuss how Ben got into premium theme development early on, how the marketplace has changed over time and how he has survived in a saturated market.
Ben prices his themes on the higher end of the spectrum and he explains why this has beneficial effects other than just revenue.
We also explore why someone might choose an 'off the shelf theme' over custom development and vice versa.
Guest: Ben GillbanksBen is a theme designer and developer at prothemedesign.com. You can find him on Twitter @binarymoon
Ben is also co-creator of the MasterWP newsletter, a weekly dose of WordPress news and inspiration. Host: Keith DevonKeith is a front-end WordPress developer and co-founder of Highrise Digital. He is a passionate WordPress community member and has spoken at WordPress meetups and WordCamps about WordPress development front-end technologies, SEO and more.
Keith is also the founder of the WordPress London (WPLDN) meetup group.
You can find Keith on Twitter @keithdevon
Supported by: Highrise DigitalHighrise Digital is a UK-based, specialist WordPress development agency focused on providing long-term development services for businesses based on WordPress.
We discuss how Ben got into premium theme development early on, how the marketplace has changed over time and how he has survived in a saturated market.
Ben prices his themes on the higher end of the spectrum and he explains why this has beneficial effects other than just revenue.
We also explore why someone might choose an 'off the shelf theme' over custom development and vice versa.
Guest: Ben GillbanksBen is a theme designer and developer at prothemedesign.com. You can find him on Twitter @binarymoon
Ben is also co-creator of the MasterWP newsletter, a weekly dose of WordPress news and inspiration. Host: Keith DevonKeith is a front-end WordPress developer and co-founder of Highrise Digital. He is a passionate WordPress community member and has spoken at WordPress meetups and WordCamps about WordPress development front-end technologies, SEO and more.
Keith is also the founder of the WordPress London (WPLDN) meetup group.
You can find Keith on Twitter @keithdevon
Supported by: Highrise DigitalHighrise Digital is a UK-based, specialist WordPress development agency focused on providing long-term development services for businesses based on WordPress.
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Jonathan is a former software developer who is now on a mission to rid the world of hourly billing. He is the author of Hourly Billing Is Nuts, the host of the ‘Ditching Hourly’ podcast, and writes a daily newsletter on pricing for independent professionals - which I subscribe to and really look fo…
Are you a WordPress professional who struggles with the pricing of your products and services? Then this show is for you!
On "Pricing WordPress" we'll be exploring the art and science of pricing. Digging into different pricing models and exploring their benefits and pitfalls.
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