What Makes Content Valuable When Everyone Has AI? with Rick Martin, Content Director, Michael Page

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AI can produce generic content at a scale that once required entire teams. That does not make the content valuable.

Sarah Kemp, Narrative Architect and Founder of SJK Labs, speaks with Rick Martin, Global Content Director at PageGroup, about what happens when everyone has access to the same content-production cheat code.

Rick’s career began in a “content sweatshop,” producing and editing 30 SEO articles a day. Now he leads content strategy in a world where an LLM can generate that volume almost instantly.

They discuss why more content no longer creates an advantage, why businesses should be cautious about placing every bet on GEO, and what makes original research involving 60,000 people fundamentally different from something generated in an afternoon.

The challenge is no longer producing content. It is producing something credible, useful and difficult for a competitor to recreate with the same prompt.

PRception is a podcast about how authority actually forms.

Before anyone makes a decision, they decide what feels credible, what they trust and what they believe. Now AI is changing how that happens, before anyone speaks to you.

Hosted by Sarah Kemp, narrative architect and founder of SJK Labs.

Subscribe for conversations about credibility, authority, AI discoverability and the evidence that shapes who gets trusted, shortlisted and chosen.

CONNECT: sarah@sjklabs.co / www.linkedin.com/in/sarahjkemp