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35 minutes
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États-Unis
247 épisodes
depuis 8 janvier 2022
episodic

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Public relations has its place in the marketing plan of private practices. The problem I’ve found is that quality public relations often costs more than most practices can allocate, but the quality affordable public relations is too bad to use. Is there a sweet spot, and how do you find it and use …

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ÉPISODES PRÉCÉDENTS

When you go into practice with someone, you should consider the relationship like a professional marriage. Your partnership agreement needs to support that relationship no matter how it turns out, but many do not. What are the essential elements of a good partnership agreement?  E.J. Cyran has spe…
Taking insurance for payment is painful, and the pain starts immediately with credentialing. There is a maximum speed that credentialing can go, but you really need to know what you’re doing. My guest today helps providers all over the country get credentialed, and he’ll give us a taste of what it …
When selling your practice, a fair price is not necessarily the price you set or the price you need. It’s a good to have an idea of a fair price for your practice before you start the selling process. My guest helps his clients wrap their arms around this concept, and he’ll explain it to us. Joe L…
Of all of the business concepts not taught in any school for healthcare providers, the CEO mindset might be the most glaring gap. However, the moment you open a practice you are a CEO. Don’t fight it or ignore it or hope nobody notices. Instead, shift your mindset to include it.  Lisa Levesque is …
Gaining traction in the private practice segment is the medical service organization. They’re not new, but what is still a little new is that private practices are becoming owners of them, not just private equity. That means the MSO is a vehicle to stay independent. What is it? Is it a good move fo…
A brand is more than some people think, but simpler than a lot of people think, all at the same time. It’s way more than a logo, but boils down to a promise you make to your patients. Problem is, so many practices think it’s more and miss the simplicity.  Ashley Gay is the founder of Digital Ash A…
Would anyone argue that staff need training? Probably not, but if I lined up 10 practice owners with staff and asked them how many have systematized their training, I bet only a couple would say they have. If you want your staff trained well in the most effective and efficient way possible, then yo…
It’s another episode talking about useful AI tools in private practice. My guest today consults to private practices on a variety of operational issues, so he’s seeing the landscape in real time. Adam Middleton has committed his entire professional career to healthcare, working at for profit and n…
When should you drop an insurance carrier? It can be a scary concept, so how do you think through it? My guest today is a principal at an accounting firm focused on private practices. He helps his clients think through this question, among others, and he’ll share his thinking with us. Joe Lessard …
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