Creative for Conversion: Tactics to make eye-catching ads for social media with Lauren Schwartz

Developing unique creative for social media is a crucial element in your marketing strategy. Given the volume of competition, it can be really difficult to stand out and tell a story within a very limited timeframe.

Lauren Schwartz, CEO and Founder of The Loft 325, discusses the strategies and tactics that have worked for her clients in making stand-out videos and statics for their eCommerce campaigns across Facebook, Instagram, and TikTok. Lauren is a thought leader in profitable creative strategies for eCommerce brands and a design professional with over 15 years of experience within the digital space. Lauren's passions lie in creating top-performing ad creatives. She has personally led the creative strategy for brands such as Love Wellness, Needed, Kate Farms, AutoBrush, and many more.

Claire Murphy, Optily's Creative Director, also joined the conversation to add her expertise to the discussion. She has over a decade of experience in design and advertising. Starting with an M.Sc. in Multimedia, her love of all facets of digital media has only continued to grow. Claire has experience as both an in-house creative lead and as a freelance designer. At Optily, she produces and oversees all the elements of branding, design, and visual content creation for organic and paid marketing.

Some of the topics we covered in this episode include:

• The major Dos and Don'ts of video marketing
• Telling a story in a short video
• Clean briefing for internal and external designers