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What are vision benefits, and what do opticians need to understand about how they work? In this episode of Mission:Optician, Steve Alexander, vice president of industry and strategic partnerships at Anagram, sits down with Gwen Cooper, executive director of United Opticians Association (UOA), to u…
In this episode, Scott Harris Shapiro, executive director industry relations for Europa Eyewear, joins host Gwen Cooper, executive director of United Opticians Association, for a candid and wide-ranging conversation on advocacy, education, and the future of opticianry.  Scott shares why government…
What do patients think an optician does? Do they assume opticians are licensed and certified? And how does that impact trust, policy, and the future of the profession? In 2025, the United Opticians Association partnered with The Vision Council to commission a national survey exploring consumer att…
What role do independent labs play in today’s optical industry, and why should opticians be paying attention? In this episode of Mission:Optician, Brandon Butler, president and CEO of Artisan Lab Network, sits down with Gwen Cooper, executive director of United Opticians Association (UOA). With m…
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