À PROPOS DE CET ÉPISODE
In this episode, Adam Torres interviews Frederic Zhang, Director of Paid Media at C.A. Fortune. Frederic discusses retail media strategy, e-commerce growth, and the importance of balancing data, experimentation, and operational excellence to help consumer brands acquire customers and grow efficiently across digital channels.
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Rechercher les épisodes précédents de Mission Matters Marketing with Adam Torres.
AUTRES ÉPISODES DANS CE PODCAST
In this episode, Adam Torres interviews Gary Frazier, Retired Marketing Professor at the University of Southern California. Gary shares insights from decades of teaching, consulting, and research, discussing why many businesses fail despite having strong products and how thoughtful market segme…
On this episode of Mission Matters, Adam Torres interviews AJ Cassata, Co-Founder & CEO of Revenue Boost, about using cold outreach and AI to generate consistent, high-quality B2B leads. AJ explains how he shifted from struggling agency owner to building predictable outbound systems, the role o…
In this episode, Adam Torres interviews Jennifer Gressman, CEO of Site Impact. Jennifer discusses the gap between targeting and conversion data, explains how fragmented platforms impact campaign performance, and shares strategies for improving marketing efficiency through hyper-targeted omni-ch…
In this episode, Adam Torres and George Essex, Senior Vice President at BRANDED, talk about building strong company culture while scaling U.S. operations. George shares lessons on leadership under pressure, hiring with values, and why consistent, human-led branding is essential for long-term succes…
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