L'audio de cet épisode peut être endommagé.
How to fix it?
À PROPOS DE CET ÉPISODE
Key Takeaways:
- Kath Pay, a Top 50 Email Marketing influencer — and arguably the foremost email marketing personalization expert in the world — joins the show to talk about email marketing.
- As Kathwrote about, email delivers the goods. With more and more technology coming available — plus more intense pressure AND resource restraints — email marketers are more pressed and stressed than ever. But used to augment your strategy, technology plays a pivotal role and can help us use email at the core of our personalized marketing approaches.
- By measuring the right things, focusing on the customer experience instead of campaign-driven goals, and using tech to enhance (not control), email marketers can regain control.
Anglais
États-Unis
RECHERCHER LES ÉPISODES PASSÉS
Rechercher les épisodes précédents de Marketer + Machine.
AUTRES ÉPISODES DANS CE PODCAST
Raj Balasundaram, SVP of Artificial Intelligence at Emarsys, is leading industry rhetoric about the vast benefits of AI for e-commerce and retail. In this episode, Raj explains why there’s been so much hype around AI, unveils common misconceptions, and shares how we can partner with AI to do more p…
Companies like IBM, Apple, Amazon, Facebook, and Google spearheaded what’s now become known as The Fourth Industrial Revolution — spurred by the evolution of artificial intelligence. 61% of marketers say artificial intelligence is the most important aspect of their data strategy.
In this episode, …
In Part I of this AI series, Raj Balasundaram, SVP of Artificial Intelligence at Emarsys, introduced the concept of AI. In this episode, he goes a level deeper and describes how predictive intelligence works, shares specific use cases, and even gets into the ethical implications of using AI. In thi…
Key Takeaways:
Personalization is about so much more than words — it's about the full experience you deliver to customers. It IS about the words, but also the visual experience through which that experience is created.
Personalized, visual experiences are about right time messages, delivering t…
Avertissement: Le podcast et les illustrations intégrés sur cette page proviennent de Emarsys, qui est la propriété de son propriétaire et n'est ni affilié ni approuvé par Listen Notes, Inc.
MODIFIER
Merci de nous avoir aidé à tenir la base de données de podcasts à jour.
