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In this July episode, hosts Ceci Carloni and Nii Ahene break down three stories that capture the creator economy's maturation—from institutional capital entering the space to brands cracking creator performance marketing to Forbes confirming the industry has officially crossed the billion-doll…
In this August episode, hosts Ceci Carloni and Nii Ahene break down three stories that signal how seriously the broader economy—from tech platforms to universities to major retailers—is now taking the creator economy as infrastructure: 🔍 Google Gives Creators Search Data for the First Time: Google …
Follower count isn't dead. Brands are just using their biggest names wrong. Everyone in the creator economy has decided mega-influencers and celebrities are washed up — that follower count doesn't matter anymore. Tinashe Chaponda, founder of Sosani, says that's exactly backwards. In …
Influencer marketing is becoming a math problem, not a creative one. For years, brands have believed that great creative is what makes a post go viral. James Nord, founder and CEO of Fohr, says that's backwards. In this episode, he breaks down the data behind why distribution has almost nothin…
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