Real Reflections on Motivation, Business Uncertainty, and Personal Growth with Tahni Bayard

In this episode of In Real Time, Millie sits down with Tahni, founder of Chilli & Charli, one of Australia’s fastest-growing bamboo sleepwear brands.

Tahni launched the business in late 2024 after struggling to find sleepwear she genuinely loved as a new mum. With four children under four, including eight-month-old twins, zero fashion experience and a full-time corporate job, she somehow decided it was the perfect time to build a brand from scratch.

Tahni shares the unfiltered reality behind Chilli & Charli’s incredible growth, from ordering hundreds of units before knowing what would sell to navigating unpredictable sales cycles, backing her gut and eventually leaving her corporate career to go all in, baby!

Then the tables turn as Tahni asks Millie the questions she’s currently facing in business. They get honest about knowing when to hire, building a team before you feel ready, creating content that actually connects, handling copycats and staying focused on your own lane as the brand grows.

This episode is freakin' packed with honest founder lessons, practical advice and the kind of conversations normally happening behind closed doors. If you’re building a brand, sitting in the messy middle or wondering whether anyone else is riding the same emotional business rollercoaster, this one is for you.

✨ Connect with Chilli & Charlie ✨
Käärme Jewels: https://www.instagram.com/chilliandcharli_sleep

✨ Connect with Kaarme ✨

Käärme Jewels: https://www.instagram.com/kaarmejewels
In Real Time with Millie, the podcast: https://www.instagram.com/inrealtimewithmillie
Millie: https://www.instagram.com/millie.kaarmejewels/

✨ Wanting to scale your brand? ✨ Ecommerce Equation is where its at:
https://ecommerceequation.com.au/inrealtimewithmillie