À PROPOS DE CET ÉPISODE
Max Greenwald is the co-founder and CEO of Warmly.ai, a platform building AI agents that warm your TAM and route hot leads to sales. A former Google PM who helped ship Google’s viral “Where’s Waldo” Maps April Fools (played by ~100M people), he’s navigated six pivots and the gauntlet from idea to real GTM repeatability. With on-the-ground experience from Techstars Boulder to scaling revenue and team, he offers hard-won insights into finding (and keeping) product-market fit, building a sales-then-marketing engine, and using AI across the stack. In this episode, he discusses his open/close framework for PMF, why Warmly embraced AI agents early, what’s changing in MarTech, and how to lead through the messy middle.
In Today’s Episode We Discuss
00:01 Intro and guest setup
01:12 Princeton to Google path
02:45 Leaving Big Tech to found Warmly
04:10 Early rejections and resilience
05:30 Co-founder dynamics and roles
06:50 The Open/Close framework
08:05 Defining ICP and not-for list
09:18 Six pivots, one mission
10:40 From de-anonymization to conversations
12:00 AI concierge on high-intent pages
13:22 Multi-signal lead scoring
14:45 Routing with context to AEs
16:10 Dogfooding and feedback loops
17:35 GTM systems and repeatability
18:50 Omnichannel orchestration
20:15 Content atoms and proof assets
22:00 Metrics that actually matter
23:30 Pipeline quality over volume
25:05 Hiring the first great AE
27:20 RevOps cadence and signal reviews
29:10 Buyer intent vs interest
31:00 Demand gen without waste
33:05 Agents as always-on SDRs
34:40 Near-term roadmap and vision
36:06 Closing takeaways
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