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How a £20M Legacy Brand Scales Using AI, TV & Omni-Channel Marketing with Sarah Page, MD of Plumbs.
How do you scale a traditional £20M home service business when your core channel is shifting, your target market is aging, and new customers don’t buy the same way?
In this episode of Grow with Evergreen, Aaron and Darren sit down with Sarah, the Managing Director of Plumbs, a spectacular 75-year-old UK home interiors brand specialising in made-to-measure sofa covers, curtains, and reupholstery.
Sarah shares a behind-the-scenes look at how their legacy family business rode the waves from massive mail-order operations to modern digital dominance.
We dive deep into data-led marketing, navigating an offer-led industry, and how they are leveraging cutting-edge AI visualisation tools to convert the under-55 demographic without losing their premium appeal.
If you are an established home, garden, or lifestyle brand looking to make smarter marketing decisions as you scale, this practical, experience-led discussion is for you.
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Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands.
Whether you're an ecommerce brand or a brick-and-mortar business, we can help you.
Our services include:
Digital strategy
Paid search
Paid social
Video & motion
Graphics & print
Email marketing
Data & insights
We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business.
Find out more: https://theevergreenagency.co.uk/our-services/Home & garden stories
Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team.
Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.
Watch here: https://theevergreenagency.co.uk/stories/Home & garden hub
Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store.
Watch here: https://theevergreenagency.co.uk/hub/Get in touch01865 306889theevergreenagency.co.ukhello@theevergreenagency.co.uk
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