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Why do agencies struggle to price their work properly? And why does design create so much value… yet capture so little of it?In this episode of Good CEOs, Ollie Scott sits down with Leland Maschmeyer, co-founder of Collins and former Chief Creative Officer at Chobani, to unpack one of the biggest problems in the creative industry: value vs pricing.Leland doesn’t hold back.From why agencies are stuck selling time instead of value, to why pricing is a creative act (not a financial one), to how design is moving closer to finance and value creation, this is a deep dive into how the entire creative economy is being reshaped.
Anglais
États-Unis
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AUTRES ÉPISODES DANS CE PODCAST
Ollie explores why creativity and capital are far less opposed than we often imagine. From agency leaders and artists to investors and founders, we unpack how both worlds depend on risk, foresight, storytelling and the ability to spot what people will care about next.
We look at why markets move o…
Alex Lubar ran one of the world's biggest ad agencies. Then he pivoted. In this episode, the former global CEO of DDB talks about what you lose as you climb the ladder, why smaller organisations can now out-punch the holdcos, and what AI is actually changing versus what's just noise. Plus three pre…
James Greenfield could have called his agency Greenfield, Matthews and Roden. Instead he called it Koto and built it into a global powerhouse working with Airbnb, Amazon, Google and Microsoft, all while staying true to one belief: creativity is a team sport, not a solo genius act. In this episode, …
In this solo episode of Good CEOs, Ollie shares three predictions shaping the creative economy right now - the rise of IP-driven deals replacing time-for-money billing, why AI is forcing a total rethink of junior talent and career growth, and an unpopular truth about why the "open to work" LinkedIn…
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