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What if your concept should have been designed backwards, starting from the check average you need? Ariel Arce had 16 seats and no way to predict what anyone would spend. So she solved for the number first. Sixty five dollars a head, two turns a night. Then she designed a guest experience to delive…
What if the only reason your guests came once is that nothing changed after they left? Felipe Riccio is chef and partner at Goodnight Hospitality in Houston, TX. At his restaurant March, his tasting menu restaurant, the entire menu is thrown out twice a year and rebuilt around a different corner of…
What if the customers you're driving away are exactly why your restaurant works? Telly Justice and Camille Lindsley built HAGS into one of New York's most talked-about restaurants by refusing to be for everyone. An 18-seat queer fine-dining room in the East Village, a tasting-menu-only model, pay-w…
What if the fastest way to become a great independent operator is to go work for a chain? Al Lucas spent 21 years at Chart House, starting as a dishwasher and leaving as a vice president. He took that to Stephen Starr, then to Defined Hospitality, where Kalaya just won Outstanding Restaurant at the…
What if the thing you are most proud of in your business is also the thing quietly draining it? Amanda Signorelli and Nick McMillan took over the Golden Steer in 2019, the oldest steakhouse in Las Vegas, open since 1958. Neither of them came from restaurants. They came from tech, inherited a brand …
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